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Startup: An Insider's Guide to Launching and Running a Business
Startup: An Insider's Guide to Launching and Running a Business

“If I was going to start a new business today I would be sure to study and pay close attention to Kevin Ready’s new book, Startup. His wisdom, experience, and his self-effacing and honest writing make this a real gem for aspiring entrepreneurs and business people of all kinds.”
—Bob Beaudine,
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Sensory Marketing
Sensory Marketing
This book has its origins in our shared interest in sensory marketing. It began in June 2006 with an idea for a research project at the Baltic Business School (BBS) at Kalmar University, Sweden. It was obvious to us that most marketers had long overlooked the signifi cance of the human senses in...
The Psychiatric Interview (Practical Guides in Psychiatry)
The Psychiatric Interview (Practical Guides in Psychiatry)

The psychiatric interview is your window into the mind of your patient. With this practical, how-to handbook, you'll examine each aspect of the psychiatric interview in detail. Your journey begins with the general principles essential to effective interviewing—including techniques for approaching threatening topics,...

Concise Encyclopedia of Robotics
Concise Encyclopedia of Robotics
Welcome to the high frontier of cognition and computation!

You are about to dig into a uniquely interesting and important book. This is not a highly technical or abstruse guide to this often complex and difficult-to-understand subject. Rather, the book provides short, clear definitions and interpretations of the major concepts and
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Oxford Textbook of Philosophy of Psychiatry (International Perspectives in Philosophy and Psychiatry)
Oxford Textbook of Philosophy of Psychiatry (International Perspectives in Philosophy and Psychiatry)
The publication of the Oxford Textbook of Philosophy and Psychiatry marks a step forward in the practical interaction between philosophy and medicine, especially psychiatric medicine. Through the growth of teaching in Bioethics (as well as of research and publication), the overlap between philosophical...
Hypochondriasis: Modern Perspectives on an Ancient Malady
Hypochondriasis: Modern Perspectives on an Ancient Malady
Hypochondriasis remains controversial, despite its 2000-year history. Although it is considered a mental disorder, hypochondriasis is often regarded as a defense mechanism, peculiar cognitive/ perceptual style, means of nonverbal communication, response to stress, abnormal illness behavior, personality trait, distinct personality disturbance, and...
Substance Use Disorders (Practical Guides in Psychiatry)
Substance Use Disorders (Practical Guides in Psychiatry)

Revised, updated, and expanded, this handbook is a quick, concise, practical guide for clinicians treating patients with addictive disease. Using the conversational style and clinical vignettes found in all Practical Guides in Psychiatry titles, Dr. Gitlow describes effective strategies for the step-by-step process of...

Catastrophizing: Materialism and the Making of Disaster
Catastrophizing: Materialism and the Making of Disaster
When we catastrophize, we think the worst. We make too much of too little, or something of nothing. Yet what looks simply like a bad habit, Gerard Passannante argues, was also a spur to some of the daring conceptual innovations and feats of imagination that defined the intellectual and cultural history of the early modern...
Ethical and Secure Computing: A Concise Module (Undergraduate Topics in Computer Science)
Ethical and Secure Computing: A Concise Module (Undergraduate Topics in Computer Science)

This engaging textbook highlights the essential need for a strong ethical framework in our approach to computer, information and engineering science. Through thought-provoking questions and case studies, the reader is challenged to consider the deeper implications arising from the use of today’s rapidly-evolving computing...

Toward Replacement Parts for the Brain: Implantable Biomimetic Electronics as Neural Prostheses
Toward Replacement Parts for the Brain: Implantable Biomimetic Electronics as Neural Prostheses
This book has its origins in a meeting entitled ‘‘Toward Replacement Parts for the Brain: Intracranial Implantation of Hardware Models of Neural Circuitry,’’ that took place in Washington, D.C., in August 1999. The meeting was sponsored by the National Institute of Mental Health (NIMH), the University of Southern California...
Guidelines for Design Solutions for Process Equipment Failures
Guidelines for Design Solutions for Process Equipment Failures
While there is no "perfect" solution or absolute zero risk, engineering design can significantly reduce risk potential in the CPI. In Guidelines for Design Solutions to Process Equipment Failures, industry experts offer their broad experience in identifying numerous solutions to the more common process equipment failures including...
Glucose Metabolism in the Brain, Volume 51 (International Review of Neurobiology.)
Glucose Metabolism in the Brain, Volume 51 (International Review of Neurobiology.)
Glucose is an essential energy source for the adult human brain. When blood glucose levels fall by half from a normal fasting value (to about 2–3 mM), there is some cognitive impairment and, at glucose levels below 1 mM, mental confusion is evident and coma may result from sustained glucose deprivation. Recent studies...
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