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Sensory Marketing
Sensory Marketing
This book has its origins in our shared interest in sensory marketing. It began in June 2006 with an idea for a research project at the Baltic Business School (BBS) at Kalmar University, Sweden. It was obvious to us that most marketers had long overlooked the signifi cance of the human senses in...
No Excuse Leadership: Lessons from the U.S. Army's Elite Rangers
No Excuse Leadership: Lessons from the U.S. Army's Elite Rangers

Every organization needs good leadership in order to win against the competition. Through his own personal story and those of nine other Rangers, Barber illuminates fundamental lessons about what it really takes to win. These first-person accounts of trial and triumph highlight the importance and the inherent truth of the Army's most...

Rapid Psychiatry
Rapid Psychiatry

"Rapid Psychiatry" is the fifth title in the "Rapid" series of short revision notes books, covering key information in a simple and easily accessible format, using a mnemonic to aid recall. This book provides an excellent revision tool in the run-up to exams, but is also useful for clinical students working on their...

Psychoanalysis and Neuroscience
Psychoanalysis and Neuroscience

Recent scientific studies have brought significant advances in the understanding of basic mental functions such as memory, dreams, identification, repression, which constitute the basis of the psychoanalytical theory. This book focuses on the possibility of interactions between psychoanalysis and neuroscience: emotions and the right...

Anatomical Terms and their Derivation
Anatomical Terms and their Derivation

Anatomical terms are the vocabulary of medicine. Anatomy began as a descriptive science in the days when Latin was the universal scientific language. Early anatomists described the structures they saw in that language, comparing them to common and familiar objects, or borrowing terms from the Greek and Arabic masters before them. In anatomic...

Mastering Autodesk Maya 2016: Autodesk Official Press
Mastering Autodesk Maya 2016: Autodesk Official Press

Go from 'beginner' to 'expert' with this professional, tutorial-based guide to Maya 2016

Mastering Autodesk Maya 2016 is your professional hands-on coverage to getting the most out of Maya. If you already know the basics of Maya, this book is your ticket to full coverage of all Maya 2016's...

Severe Personality Disorders
Severe Personality Disorders

This book is about understanding and managing patients with severe personality disorders. It covers biological, psychoanalytic and cognitive behavioral approaches and provides a pragmatic guide to best practice. As well as discussing issues of severity, treatability and the range of appropriate management options, the content explores the...

Understanding and Healing Emotional Trauma: Conversations with pioneering clinicians and researchers
Understanding and Healing Emotional Trauma: Conversations with pioneering clinicians and researchers

Understanding and Healing Emotional Trauma is an interdisciplinary book which explores our current understanding of the forces involved in both the creation and healing of emotional trauma. Through engaging conversations with pioneering clinicians and researchers, Daniela F. Sieff offers accessible yet substantial answers to...

Emotional Engineering vol. 2
Emotional Engineering vol. 2

In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering vol 2. describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on emotion. Emotional engineering...

Essential Evidence-Based Psychopharmacology (Cambridge Medicine (Paperback))
Essential Evidence-Based Psychopharmacology (Cambridge Medicine (Paperback))

This volume presents up-to-date, comprehensive and high quality reviews of the psychopharmacological evidence-base for each of the major psychiatric disorders, written by expert psychopharmacologists from around the world. Building on the success of the first edition, the volume summarizes the wealth of new developments in the field and sets...

Practical Treatment Options for Chronic Pain in Children and Adolescents: An Interdisciplinary Therapy Manual
Practical Treatment Options for Chronic Pain in Children and Adolescents: An Interdisciplinary Therapy Manual

Pain is an increasingly common symptom in children and adolescents, and nearly 5% of the paediatric population now suffer from severe chronic pain conditions. This manual describes the inpatient treatment programme of one of the world’s largest treatment facility for chronic pain in children – The German Paediatric Pain Centre...

Social Engineering: The Art of Human Hacking
Social Engineering: The Art of Human Hacking

The first book to reveal and dissect the technical aspect of many social engineering maneuvers

From elicitation, pretexting, influence and manipulation all aspects of social engineering are picked apart, discussed and explained by using real world examples, personal experience and the science behind them to unraveled the...

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