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Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In...

Risk-Pooling Essentials: Reducing Demand and Lead Time Uncertainty (SpringerBriefs in Business)
Risk-Pooling Essentials: Reducing Demand and Lead Time Uncertainty (SpringerBriefs in Business)

This book provides comprehensive and concise definitions of risk pooling and risk-pooling methods, a straightforward statistical explanation, and a value-chain oriented framework for analyzing risk-pooling methods. Risk pooling mitigates demand and lead time uncertainty in logistics and supply chain...

OpenCV 3 Computer Vision with Python Cookbook: Leverage the power of OpenCV 3 and Python to build computer vision applications
OpenCV 3 Computer Vision with Python Cookbook: Leverage the power of OpenCV 3 and Python to build computer vision applications

Recipe-based approach to tackle the most common problems in Computer Vision by leveraging the functionality of OpenCV using Python APIs

Key Features

  • Build computer vision applications with OpenCV functionality via Python API
  • Get to grips with image processing, multiple...
DNS on Windows Server 2003
DNS on Windows Server 2003
DNS on Windows Server 20003 is a special Windows-oriented edition of the classic DNS and BIND, newly updated to document the many changes to DNS, large and small, found in Windows Server 2003. Veteran O'Reilly authors, Cricket Liu, Matt Larson, and Robbie Allen explain the whole...
AspectJ Cookbook
AspectJ Cookbook
This hands-on book shows readers why and how common Java development problems can be solved by using new Aspect-oriented programming (AOP) techniques. With a wide variety of code recipes for solving day-to-day design and coding problems using AOP's unique approach, AspectJ Cookbook demonstrates that AOP is more than...
XPath 2.0 Programmer's Reference (Programmer to Programmer)
XPath 2.0 Programmer's Reference (Programmer to Programmer)
From its origins as a sublanguage of XSLT, XPath has come into its own as a key element of XML. XPath 2.0 has emerged as a robust language twice the size of its predecessor, complex and capable of standing on its own.

This substantive volume, by the editor of the W3C® XSLT 2.0 specification, is the authoritative reference on XPath 2.0. It...

Java: A Beginner's Guide, Third Edition
Java: A Beginner's Guide, Third Edition

Essential Skills--Made Easy! Updated and Expanded for J2SE 5

Learn to program in Java from master programmer and best-selling author Herb Schildt. Completely revised and updated to cover Java 2 Platform, Standard Edition 5 (J2SEj 5), this step-by-step guide will have you programming in practically no time. You’ll start at the...

Designing Active Server Pages
Designing Active Server Pages
Designing Active Server Pages provides an important tool for often-overworked ASP programmers: a set of techniques for making the wisest use of the technology in a production environment. Targeting an audience of readers who already are seasoned in ASP, author Scott Mitchell explores techniques for producing "reusable and robust...
The Definitive Guide to SOA: BEA AquaLogic Service Bus
The Definitive Guide to SOA: BEA AquaLogic Service Bus
The Definitive Guide to SOA: BEA AquaLogic Service Bus targets professional software developers and architects who know enterprise development, but are new to enterprise service buses (ESBs) and service-oriented architecture (SOA) development. This is the first book to cover a practical approach to SOA using the BEA AquaLogic Service Bus...
Schaum's Outline of Data Structures with Java, Second Edition
Schaum's Outline of Data Structures with Java, Second Edition
Like other Schaum’s Outlines, this book is intended to be used primarily for self study. It is suitable as a study guide in a course on data structures using the Java programming language. In American universities, this is typically the second course in the computer science major. The book is also serves well as a reference on data structures...
Service-Oriented Modeling (SOA): Service Analysis, Design, and Architecture
Service-Oriented Modeling (SOA): Service Analysis, Design, and Architecture
Answers to your most pressing SOA development questions

How do we start with service modeling? How do we analyze services for better reusability? Who should be involved? How do we create the best architecture model for our organization? This must-read for all enterprise leaders gives you all the answers and tools needed to develop a sound...

Solving PDEs in C++ (Computational Science and Engineering)
Solving PDEs in C++ (Computational Science and Engineering)
This comprehensive book not only introduces the C and C++ programming languages but also shows how to use them in the numerical solution of partial differential equations (PDEs). It leads the reader through the entire solution process, from the original PDE, through the discretization stage, to the numerical solution of the resulting algebraic...
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