A completely updated reference to help you get the most value out of your AdWords campaigns
Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn...
Designed to form the basis of an undergraduate course in mathematical finance, this book builds on mathematical models of bond and stock prices and covers three major areas of mathematical finance that all have an enormous impact on the way modern financial markets operate, namely: Black-Scholes' arbitrage pricing of options and other derivative...
Beginning Django E-Commerce will be the first book to guide you through producing an e-commerce site using Django, the most popular Python web development framework. Topics covered include how to make a shopping cart, a checkout, and a payment processor; how to make the most of Ajax; and search engine optimization best practices....
A unified treatment of the vulnerabilities that exist in real-world network systems—with tools to identify synergies for mergers and acquisitions
Fragile Networks: Identifying Vulnerabilities and Synergies in an Uncertain World presents a comprehensive study of network systems and the roles these systems play...
This book is intended for the Mathematical Olympiad students who wish to prepare for the study of inequalities, a topic now of frequent use at various levels of mathematical competitions. In this volume we present both classic inequalities and the more useful inequalities for confronting and solving optimization problems. An important part of...
Mastering Unreal Technology, Volume I: Introduction to Level Design with Unreal Engine 3 is your start-to-finish guide to modding and level design with the world’s hottest new gaming engine: Unreal Engine 3. Here’s everything you need to know to jumpstart your skills and create stunning new content and...
Problems of stochastic optimization and various mathematical aspects of risk are the main themes of this contributed volume. The readers learn about the recent results and techniques of optimal investment, risk measures and derivative pricing. There are also papers touching upon credit risk, martingale theory and limit theorems.
This book is a comprehensive collection of advanced concepts divided into two main parts: resource allocation and adaptive transceivers for link optimization. These two research areas are at the core of the recent advances in wireless communication systems. Each chapter covers a relevant, timely, topic and is developed with two focuses. First...
The book – based on the corresponding graduate course the author held at Clemson University, South Carolina – is a comprehensive, practically oriented presentation of the vehicle development processes. Based on the key question of the product strategy ("Which factors guarantee the product development’s success?") it...
The Linux Programming Bible is the definitive reference for beginning and veteran Linux programmers. Written by John Goerzen, a developer for the Debian GNU/Linux Distribution, this comprehensive guide leads you step by step from simple shell programs to sophisticated CGI applications.
This easy-to-read text focuses on challenges in coverage control in sensor networks, examines fundamental coverage problems, and presents the most recent advances and techniques in the field. Features: provides an introduction to sensors, sensor nodes, sensor networks, and sensor coverage models; supplies an informal definition and taxonomy for...
This unique text/reference describes the state of the art in computational gene finding, with a particular focus on comparative approaches. Providing both an overview of the various methods that are applied in the field, and a concise guide on how computational gene finders are built, the book covers a broad range of topics from probability...
