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Pharmaceutical Marketing
Pharmaceutical Marketing

The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal...

Gastrointestinal Microbiology
Gastrointestinal Microbiology

This reference supplies a comprehensive and current overview of every aspect of gastrointestinal microbiota. Expertly written chapters cover conventional and molecular techniques for the study of differing microbial populations, as well as the analysis of microbial activity and interaction with host bodies. Illustrative and up-to-date, this...

An Introduction to Modeling and Simulation of Particulate Flows (Computational Science and Engineering)
An Introduction to Modeling and Simulation of Particulate Flows (Computational Science and Engineering)
The relatively recent increase in computational power available for mathematical modeling and simulation raises the possibility that modern numerical methods can play a significant role in the analysis of complex particulate flows. This introductory monograph focuses on basic models and physically based computational solution strategies for the...
Chemistry for Pharmacy Students: General, Organic and Natural Product Chemistry
Chemistry for Pharmacy Students: General, Organic and Natural Product Chemistry
"This book has succeeded in covering the basic chemistry essentials required by the pharmaceutical science student… the undergraduate reader, be they chemist, biologist or pharmacist will find this an interesting and valuable read." –Journal of Chemical Biology, May 2009

Chemistry for Pharmacy...

Multiple Sclerosis (World Federation of Neurology Seminars in Clinical Neurology) (World Federation of Neurology Series)
Multiple Sclerosis (World Federation of Neurology Seminars in Clinical Neurology) (World Federation of Neurology Series)

"The Multiple Sclerosis International Foundation estimates that over 2.5 million people worldwide have multiple sclerosis. Throughout developed countries, increased attention has been paid to this disorder, due in large part to advanced imaging technology and the development of new therapeutic pharmaceutical agents.

...

Depression, the Mood Disease (A Johns Hopkins Press Health Book)
Depression, the Mood Disease (A Johns Hopkins Press Health Book)

Depression is a mood disorder that affects one in ten Americans in any given year. At one time too stigmatized to be mentioned in polite conversation, depression is now discussed frankly in the media, and advertisements for drug therapy appear everywhere. The third edition of this widely acclaimed book reflects changes in how mood disorders...

Philosophical Frameworks for Understanding Information Systems
Philosophical Frameworks for Understanding Information Systems
Information systems have five main areas of research and practice in which humans relate to information and communications technology. Typically isolated from one another, these areas are: the nature of computers and information, the creation of information technologies, the development of artifacts for human use, the usage of information systems,...
Pharmacogenetics of Psychotropic Drugs
Pharmacogenetics of Psychotropic Drugs

This book provides a conceptual framework for understanding and studying the pharmacogenetics of psychotropic drugs, reviews advances in the field, and describes the findings that have already emerged. Coverage extends to antipsychotics, antidepressants and mood stabilizing, cognitive-enhancing and anxiolytic drugs. The volume also examines...

Governance, Risk, and Compliance Handbook for Oracle Applications
Governance, Risk, and Compliance Handbook for Oracle Applications
  • Governance: In depth coverage of corporate, IT, and security Governance, which includes important topics such as strategy development and communication, strategic reporting and control, and more
  • Risk Management: Creating a risk management program, performing risk assessment and control verification, and more
  • ...
RFID-A Guide to Radio Frequency Identification
RFID-A Guide to Radio Frequency Identification
This book provides an introduction to RFID technology. It describes and addresses the following: How RFID works, how it is and can be used in current and future applications. The History of RFID technology, the current state of practice and where RFID is expected to be taken in the future. The role of middleware software to route data between the...
Reviews in Computational Chemistry, Reviews in Computational Chemistry, Volume 18
Reviews in Computational Chemistry, Reviews in Computational Chemistry, Volume 18

This volume, like those prior to it, features chapters by experts in various fields of computational chemistry. Topics covered in Volume 18 include molecular modeling, computer-assisted molecular design (camd), quantum chemistry, molecular mechanics and dynamics, and quantitative structure-activity relationships (qsar).

After our
...
Drug Metabolism: Chemical and Enzymatic Aspects
Drug Metabolism: Chemical and Enzymatic Aspects

In order to understand drug metabolism at its most fundamental level, pharmaceutical scientists must be able to analyze drug compound structures and predict possible metabolic pathways in order to avoid the risk of adverse reactions that lead to the withdrawal of a drug from the market. This comprehensive textbook will aid in guiding students...

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