Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical...
DCOM -- the Distributed Component Object Model -- is a recent upgrade of a time-honored and well-tested technology promoted by Microsoft for distributed object programming. Now that components are playing a larger and larger part in Windows 98, Windows NT 4.0, and Windows 2000, every Windows programmer will want to understand the...
Does your Rails code suffer from bloat, brittleness, or inaccuracy? Cure these problems with a regular dose of test-driven development. Rails 4 Test Prescriptions is a comprehensive guide to how tests can help you design and write better Rails applications. In this completely revised edition, you'll learn why testing works and how...
Build on your editor's capabilities and tailor your editing experience with VimL, the powerful scripting language built into Vim. With VimL you can configure basic settings or add entirely new functionality. Use this quick and easy introduction to create your own Vim plugin while learning the concepts and syntax of VimL.
Teams working on the JVM can now say goodbye forever to misunderstood requirements, tedious manual acceptance tests, and out-of-date documentation. Cucumber - the popular, open-source tool that helps teams communicate more effectively with their customers - now has a Java version, and our bestselling Cucumber Book has been...
Discover what it takes to develop products that blow your users away—and take market share from your competitors. This book will explain how the principles behind agile product development help designers, developers, architects, and product managers create awesome products; and how to look beyond a shiny user interface to build a great...
Tough technology and business challenges face you at every stage of a project. The one-page ingredients in 101 Design Ingredients show you how to solve problems using practical examples you can apply right away. Case studies explain how leading companies combined these ingredients into...
GNU make is the most widely used build automation tool, but it can be challenging to master and its terse language can be tough to parse for even experienced programmers. Those who run into difficulties face a long, involved struggle, often leaving unsolved problems behind and GNU make's vast potential untapped.
