Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

ASP.NET Web API 2 Recipes provides you with the code to solve a full range of Web API problems and question marks that you might face when developing line-of-business applications. ASP.NET Web API 2 Recipes gives you an in-depth explanation for each of these scenarios and shows you how to use Web API with a vast array of...

Written by seasoned faculty at the Mayo Clinic, this Seventh Edition is a completely revised and updated study tool that has proven invaluable for the American Board of Internal Medicine certification or recertification. Using this source, readers will access a virtual blueprint for exam preparation and acquire clear guidance on...

Does the thought of interviewing for a new job send shivers down your spine? It doesn't have to! Whether you're searching for your first job, changing careers, or looking for advancement in your current line of work, Job Interviews For Dummies shows you how to use...

Now anyone who has mastered basic statistics can easily take the next step up. In Advanced Statistics Demystified, experienced statistics instructor Larry J. Stephens provides an effective, anxiety-soothing, and totally painless way to learn advanced statistics --...

Offering theoretical insights and practical suggestions, Achieving Excellence in Medical Education explores an essential question facing medical educators and learners: What is our vision of educational excellence and what can be done to enhance performance? Coverage includes: resources for promoting excellence in medical education, promises...

Here are the answers to questions that have been keeping you and your loved ones up nights, questions that have driven families to feuds, questions that nag and nag just won't let go. Have you ever wondered juts what purpose those warning labels on mattresses are supposed to serve? Or what happens to the trend that wears off tires? And...

Research over the past decades has firmly established the genetic basis of cancer. In particular, studies on animal tumour viruses and chromosome rearrangements in human tumours have concurred to identify so-called ‘proto-oncogenes’ and ‘tumour suppressor genes’, whose deregulation promotes carcinogenesis. These...