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 Aston University 'Branding' Bundle: Creating Powerful Brands, Fourth Edition
As we look forward with confidence that this new edition significantly benefits
students and managers, we look back to how this book became a well established
core text in many business schools internationally and amongst a lot of
managers. It seems not that long ago when we embarked on this project, yet as
our publisher... | | Make It So
This book has accomplished a feat that’s valuable and rare: it comprehends
design and science fiction. Better yet, it’s found specific areas where they are
of practical use to one another.
This is a design book, and meant for designers. It concerns itself with
science fiction cinema. To my delight, it... | | Natural Language Annotation for Machine Learning
This book is intended as a resource for people who are interested in using computers to
help process natural language. A natural language refers to any language spoken by
humans, either currently (e.g., English, Chinese, Spanish) or in the past (e.g., Latin,
ancient Greek, Sanskrit). Annotation refers to the process ... |
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Hadoop Operations
Over the past few years, there has been a fundamental shift in data storage, management, and processing. Companies are storing more data from more sources in more formats than ever before. This isn’t just about being a “data packrat” but rather building products, features, and intelligence predicated on knowing more about ... | | LiveCode Mobile Development Beginner's Guide
Everyone you know has a smart mobile device of some kind. You probably own several!
The general idea of having utility applications on a phone is not new, and even cell phone and PDA games have existed for years, but the way that the iPhone used touch instead of
a stylus or keyboard, and gestures to reduce the number of steps to do... | | Search Analytics for Your Site
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are... |
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