The books available on coaching tend to just...

The opening chapter will define the scope and application of food materials science,...

A major contribution to the field of electrochemistry, this book—based on a thorough review of the literature and author Yongjun Tan's twenty years of pioneering research—examines electrochemical heterogeneity and...

2012 PROSE Award, Earth Science: Honorable Mention

For more than fifty years scientists have been concerned with the interrelationships of Earth and life. Over the past decade, however, geobiology, the name given to this interdisciplinary endeavour, has emerged as an exciting and rapidly expanding field,...

Plant microbe interaction is a complex relationship that can have various beneficial impacts on both the communities. An urgent need of today’s world is to get high crop yields in an ecofriendly manner. Utilization of beneficial and multifaceted plant growth promoting (PGP) microorganisms can solve the problem of getting enhanced yields...

Over a century ago, William James proposed that people search through memory much as they rummage through a house looking for lost keys. We scour our environments for territory, food, mates, and information. We search for items in visual scenes, for historical facts, and for the best deals on Internet sites; we search for new friends to add...

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales...

Freshly updated to include Windows 7, Windows 8 and Windows Server 2012, Group Policy: Fundamentals, Security, and the Managed Desktop, Second Edition is the book for learning everything you need to know about Group Policy, no matter which version of Windows you use. Microsoft...

Hollywood is under attack from videogames. Movies defined the 20th century but games are now pushing them aside as the medium that captures our time, fascination and money. Generation Xbox digs into the love-hate relationship between games and cinema that has led us to this point. It's a story of disaster, triumph and Angelia Jolie in hot...

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
It is about achieving a total understanding of the concepts that underlie...