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 Marketing Plans for Services: A Complete Guide
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.
The marketer is taken step-by-step through the key phases... |  |  Applied Logistic Regression (Wiley Series in Probability and Statistics)
A new edition of the definitive guide to logistic regression modeling for health science and other applications
This thoroughly expanded Third Edition provides an easily accessible introduction to the logistic regression (LR) model and highlights the power of this model by examining the relationship... |  |  Web Information Retrieval (Data-Centric Systems and Applications)
With the proliferation of huge amounts of (heterogeneous) data on the Web, the importance of information retrieval (IR) has grown considerably over the last few years. Big players in the computer industry, such as Google, Microsoft and Yahoo!, are the primary contributors of technology for fast access to Web-based information; and searching... |
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