Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
It is about achieving a total understanding of the concepts that underlie...

Hollywood is under attack from videogames. Movies defined the 20th century but games are now pushing them aside as the medium that captures our time, fascination and money. Generation Xbox digs into the love-hate relationship between games and cinema that has led us to this point. It's a story of disaster, triumph and Angelia Jolie in hot...

Freshly updated to include Windows 7, Windows 8 and Windows Server 2012, Group Policy: Fundamentals, Security, and the Managed Desktop, Second Edition is the book for learning everything you need to know about Group Policy, no matter which version of Windows you use. Microsoft...

Religious Therapeutics explores the relationship between psychophysical health and spiritual health and presents a model for interpreting connections between religion and medicine in world traditions. This model emerges from the work's investigation of health and religiousness in classical Yoga, AÖyurveda, and Tantra-three Hindu...

In Geography and GIS, surfaces can be analysed and visualised through various data structures, and topological data structures describe surfaces in the form of a relationship between certain surface-specific features. Drawn from many disciplines with a strong applied aspect, this is a research-led, interdisciplinary approach to the creation,...

Despite the progress being made by researchers, Alzheimer’s disease, along with other age-related neurodegenerative disorders, continues to exact a tremendous toll on our society. However, we are beginning to see a relationship that ties degenerative disorders to oxidative stress and lifestyle, suggesting the possibility for prevention...