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Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range)
Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range)

 

Welcome to Packaging the Brand, a book that will introduce you to the design and creation of packaging as it forms part of the product branding process. This book aims to explore the many different ways by which brands come to be packaged and to consider
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Speaking JavaScript
Speaking JavaScript

Like it or not, JavaScript is everywhere these days—from browser to server to mobile—and now you, too, need to learn the language or dive deeper than you have. This concise book guides you into and through JavaScript, written by a veteran programmer who once found himself in the same position.

Speaking...

Lobbyists at Work
Lobbyists at Work

"Lobbyists at Work is a must-read for anyone interested in the serious business of government. Leech's probing questions reflect her years of research tracking the real impact of money and influence on policy."  —Thomas Hale Boggs, Jr. (Chairman, Patton Boggs LLP) 

Received...

Gadgets and Necessities: An Encyclopedia of Household Innovations
Gadgets and Necessities: An Encyclopedia of Household Innovations

The title of this book implies that it is about things—gadgets and necessities within the twentieth-century home. In a way it is, but we hope that it is a little more than that. It is about people and their ideas, about their relationships with things and the value they placed upon them. It is also about people as the...

The Unabridged Pentium 4: IA32 Processor Genealogy
The Unabridged Pentium 4: IA32 Processor Genealogy

The Unabridged Pentium 4 offers unparalleled coverage of Intel's IA32 family of processors, from the 386 through the Pentium 4 and Pentium M processors. Unlike other texts, which address solely a hardware or software audience, this book serves as a comprehensive technical reference for both audiences. Inside, the Mindshare trainers cover...

Designing Data-Intensive Web Applications
Designing Data-Intensive Web Applications

The most prominent Web applications in use today are data-intensive. Scores of database management systems across the Internet access and maintain large amounts of structured data for e-commerce, on-line trading, banking, digital libraries, and other high-volume sites.

Developing and maintaining these data-intensive applications is...

Success Stories in Asian Aquaculture
Success Stories in Asian Aquaculture

The stories presented in Success Stories in Asian Aquaculture reflect the unique nature of Asian aquaculture, providing first-time insight into how and why it has become so successful. Overall, the book demonstrates how the resilience, adaptability, and innovation of small-scale aquaculture farmers have been crucial to this success. It...

Cognitive Search: Evolution, Algorithms, and the Brain (Strüngmann Forum Reports)
Cognitive Search: Evolution, Algorithms, and the Brain (Strüngmann Forum Reports)

Over a century ago, William James proposed that people search through memory much as they rummage through a house looking for lost keys. We scour our environments for territory, food, mates, and information. We search for items in visual scenes, for historical facts, and for the best deals on Internet sites; we search for new friends to add...

The Complete Guide to Selling a Business
The Complete Guide to Selling a Business

The most comprehensive, easy-to-use guide to selling a business available!

Out there somewhere is a buyer looking to buy a business like yours -- so if you're ready to sell, make sure that you protect your interests and maximize your profit with The Complete Guide to Selling a Business. It covers:

Design of Industrial Information Systems
Design of Industrial Information Systems
Long term growth in productivity is critically important to improving the standard of living of our society. Over the past ten years (1996–2005), average annual productivity growth in the non-farm business sector has been twice as high as it was in the prior fi fteen years (1981–1995). In the manufacturing sector, it has been even more...
Control Engineering: A Guide for Beginners
Control Engineering: A Guide for Beginners

Automatic control is becoming more and more important in this age of automation. In manufacturing processes it ensures that certain parameters, such as temperature, pressure, speed cc voltage, take up specific constant values recognized as the optimum. or are maintained in a particular relationship to other variables. In other words, the duty...

Testing IT: An Off-the-Shelf Software Testing Process
Testing IT: An Off-the-Shelf Software Testing Process

Why is astronomy considered a science while astrology is considered only a pseudoscience? In other words, how can we prove that a theory faithfully describes reality, and that this theory can then be used to predict unknown facts? Karl Popper, the well-known philosopher, studied these problems and summarized his conclusions in one...

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