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How to Make People Like You in 90 Seconds or Less
How to Make People Like You in 90 Seconds or Less
I first discovered the secrets of getting along with people during my career as a fashion and advertising photographer. Whether it was working with a single model for a page in Vogue or 400 people aboard a ship to promote a Norwegian cruise line, it was obvious that for me photography was more about clicking with people...
Carbon Alloys: Novel Concepts to Develop Carbon Science and Technology
Carbon Alloys: Novel Concepts to Develop Carbon Science and Technology

In recent years the Japanese have funded a comprehensive study of carbon materials which incorporate other elements including boron, nitrogen and fluorine, hence the title of the project "Carbon Alloys".

Coined in 1992, the phrase "Carbon Alloys" can be applied to those materials mainly composed of carbon...

Introduction to Software Process Improvement (Undergraduate Topics in Computer Science)
Introduction to Software Process Improvement (Undergraduate Topics in Computer Science)
The objective of this book is to give an introduction to the software process improvement field to computer science students. The well-known Capability Maturity Model Integration (CMMI1) is used as the vehicle for software process improvement as it has become the de facto standard2 for implementing best practice in software...
North Korea: The Struggle Against American Power
North Korea: The Struggle Against American Power
George W. Bush's infamous remark about the 'Axis of Evil' brought North Korea dramatically back into the international spotlight. During the late 1990s relations between North Korea and the US and its allies were on the mend. However, the election of George W. Bush resulted in renewed crisis. The nuclear accord between the two...
Modern JavaScript: Develop and Design
Modern JavaScript: Develop and Design

It’s time for a current, definitive JavaScript book, and in this comprehensive beginner’s guide, bestselling author Larry Ullman teaches the language as it is implemented today. Larry demonstrates how to build upon JavaScript’s ease of use, while demystifying its often-cryptic syntax, especially for those who have not...

LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn (Que Biz-Tech)
LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn (Que Biz-Tech)

Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales
This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing,
...

Augmented Reality using Appcelerator Titanium Starter
Augmented Reality using Appcelerator Titanium Starter
I first starting thinking about human/machine augmentations in 2000 when I started a company focused in the Telco software space. Initially, I focused on how to enable wireless content development, but at that time, devices were primitive. High speed networks hadn't fully taken on in many areas of the U.S. for mobile networks...
Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range)
Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range)

 

Welcome to Packaging the Brand, a book that will introduce you to the design and creation of packaging as it forms part of the product branding process. This book aims to explore the many different ways by which brands come to be packaged and to consider
...
Playful Design
Playful Design
Playful Design is primarily written for designers of conventional software, websites, mobile apps, and other computer-mediated user experiences who are looking for novel approaches to creating compelling, satisfying, and enjoyable designs. It’s well suited to anyone who specializes in human-computer interaction, digital...
Design Is the Problem: The Future of Design Must be Sustainable
Design Is the Problem: The Future of Design Must be Sustainable
This isn’t a book about sustainable design. Instead, it’s a book about how the design industry can approach the world in a more sustainable way. Design is interconnected—to engineering, management, production, customer experiences, and to the planet. Discussing and comprehending the relationship...
MATLAB for Engineering and the Life Sciences (Synthesis Lectures on Engineering)
MATLAB for Engineering and the Life Sciences (Synthesis Lectures on Engineering)
In 2004, Joel Cohen published a paper in the Public Library of Science (PLoS) Biology, titled “Mathematics is Biology’s Next Microscope, only Better; Biology is Mathematics’ Next Physics, Only Better”. The premise of the article was that in the near future there will be an explosion in both math and biology...
Managing Innovation: Integrating Technological, Market and Organizational Change, 3rd Edition
Managing Innovation: Integrating Technological, Market and Organizational Change, 3rd Edition

Recent surveys confirm that whilst most managers acknowledge the importance of innovation, the majority are dissatisfied with the management of innovation in their organizations.1 In fact the performance of innovation varies significantly between different sectors, and between firms in the same sector, suggesting that both structural and...

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