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Consumer Behavior For Dummies (Business & Personal Finance)Consumer behavior is way more than just a guessing game; it’s crucial to a successful marketing plan. A clear understanding of the consumer usually makes the difference between companies that succeed and those that fail. By understanding the behaviors of consumers, you can make more informed business decisions; these decisions alone can raise... | | Current Issues in School LeadershipWhat is an "issue"? An issue derives from tension, or cognitive dissonance. Research or law may be reasonably clear on something but different collections of people—a community, a pressure group, political blocs, academicians—take a position contrary to the research or current practice. Or, there may be insufficient research... | | |
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CCNA Security Official Exam Certification Guide (Exam 640-553)CCNA Security Official Exam Certification Guide is a best of breed Cisco® exam study guide that focuses specifically on the objectives for the CCNA® Security IINS exam. Senior security instructors Michael Watkins and Kevin Wallace share preparation hints and test-taking tips, helping you identify areas of... | | CCNP CIT Exam Certification Guide (CCNP Self-Study, 642-831) (2nd Edition)Prepare for the new CCNP 642-831 CIT Exam with the official test preparation guide
* Learn the troubleshooting and support topics for the new Cisco CCNP 642-831 CIT exam with the only official preparation book
* Practice with more than 200 test questions, including simulation-based questions on the enclosed CD-ROM
* Prepare for... | | Understanding Swift Programming
Covers Swift 2
Swift, Apple's new language for app development, has been widely praised for its clean, safe, and feature-rich design. The language is poised to quickly replace Objective-C for developing iOS apps.
Swift is now the 14th most popular language (Objective-C is #18, having sunk like a stone from #3) as... |
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CCNP Security IPS 642-627 Official Cert Guide
Learn, prepare, and practice for exam success
CCNP Security IPS 642-627 Official Cert Guide is a best-of-breed Cisco exam study guide that focuses specifically on the objectives for the CCNP Security IPS exam. Senior security engineers David Burns,... | | Financial Accounting (8th Edition)
Financial Accounting helps students “nail” the accounting cycle up front in order to increase success and retention later on. The concepts and mechanics students learn in the critical ‘accounting cycle’ chapters are used consistently and repetitively—and with clear-cut details and... | | HPLC Methods for Recently Approved PharmaceuticalsAn indispensable resource for busy researchers
Your time is valuable—too valuable to spend hunting through the technical literature in search of the right HPLC assay techniques for your projects. With HPLC Methods for Recently Approved Pharmaceuticals, you'll quickly identify and replicate the ideal... |
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