The best-performing companies have leaders who actively apply moral values to achieve enduring personal and organizational success. Lennick and Kiel extensively identify the moral components at the heart of the recent financial crisis, and illuminate the monetary and human costs of failed moral leadership in global...
How can I differentiate my products from the competition? Do customer retention and loyalty programs really work? How do I increase a customerÂs lifetime value to my company? How can I build a strong brand and manage it wisely?
To find the answers to these and scores of other questions, turn to the experts at...
Gain greater compliance with corporate training by addressing the heart of the very awareness vs. compliance problem: people are human. People have incredible strengths and incredible weaknesses, and as a Information Security professional, you need to recognize and devise training strategies that take advantage of both. This concise book...
The American Management Association’s seminar and course leaders are among the most insightful and skilled educators in the business, consistently delivering outstanding, innovative exercises to improve individual and organizational performance.
The AMA Trainers’ Activity Book presents 25 exercises used successfully...
"Just following the authors' suggestions would put your site in the top few percent for readability and usability."-Jef Raskin, creator of the Macintosh computer and author of The Humane Interface
Creating a Web site is easy. Creating a well-crafted Web site that provides a winning experience for...
Financial Accounting helps readers “nail” the accounting cycle!
Financial Accounting helps readers “nail” the accounting cycle up front in order to increase success and retention later on. The concepts and mechanics readers learn in the critical ‘accounting cycle’ chapters are...
Mobile Web services offer new possibilities and extraordinary rewards for the mobile telecommunications market.
Service-oriented architectures (SOAs) implemented with Web services are fundamentally changing business processes supported by distributed computing. These technologies bring forward the promise of...
Learn, prepare, and practice for CompTIA Security+ SY0-301exam success with this CompTIA Authorized Cert Guide, Deluxe Edition from Pearson IT Certification, a leader in IT Certification learning and a CompTIA Authorized Platinum Partner. DVD features three complete practice exams, complete video solutions to the 25...
Signal Processing for Intelligent Sensors with MATLAB®, Second Edition once again presents the key topics and salient information required for sensor design and application. Organized to make it accessible to engineers in school as well as those practicing in the field, this reference...
In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller...
CCSP IPS Exam Certification Guide is a best of breed Cisco® exam study guide that focuses specifically on the objectives for the IPS exam. Cisco Security Test Engineer Earl Carter shares preparation hints and test-taking tips, helping you identify areas of weakness and improve your...
