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The Power of Persuasion: How We're Bought and Sold
The Power of Persuasion: How We're Bought and Sold

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder...

Startup: An Insider's Guide to Launching and Running a Business
Startup: An Insider's Guide to Launching and Running a Business

“If I was going to start a new business today I would be sure to study and pay close attention to Kevin Ready’s new book, Startup. His wisdom, experience, and his self-effacing and honest writing make this a real gem for aspiring entrepreneurs and business people of all kinds.”
—Bob Beaudine,
...

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.
 
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and
...

Essentials of Scientific Computing: Numerical Methods for Science and Engineering
Essentials of Scientific Computing: Numerical Methods for Science and Engineering
Modern development of science and technology is based to a large degree on computer modeling. To understand the principles and techniques of computer modeling, students should first get a strong background in classical numerical methods, which are the subject of this book. This text is intended for use in a numerical methods course...
Visualization in Mathematics, Reading and Science Education (Models and Modeling in Science Education)
Visualization in Mathematics, Reading and Science Education (Models and Modeling in Science Education)

Visualizations—either self-created or external visual stimuli used as an aid to learning—are probably as old as learning itself. Yet surprisingly little research has been done either into how precisely they help us learn, or how to produce ones that are effective pedagogical tools. This volume, a comprehensive review of theory and...

Principles of Digital Image Processing: Fundamental Techniques (Undergraduate Topics in Computer Science)
Principles of Digital Image Processing: Fundamental Techniques (Undergraduate Topics in Computer Science)

This easy-to-follow textbook provides a modern, algorithmic introduction to digital image processing, designed to be used both by learners desiring a firm foundation on which to build, and practitioners in search of critical analysis and modern implementations of the most important techniques.

It compiles the key elements of...

Handbook of Graphs and Networks
Handbook of Graphs and Networks

Complex interacting networks are observed in systems from such diverse areas as physics, biology, economics, ecology, and computer science. For example, economic or social interactions often organize themselves in complex network structures. Similar phenomena are observed in traffic flow and in communication networks as the internet. In...

Multi-Objective Swarm Intelligent Systems: Theory & Experiences (Studies in Computational Intelligence)
Multi-Objective Swarm Intelligent Systems: Theory & Experiences (Studies in Computational Intelligence)
Recently, a new class of heuristic techniques, the swarm intelligence has emerged. In this context, more recently, biologists and computer scientists in the field of “artificial life” have been turning to insects for ideas that can be used for heuristics. Many aspects of the collective activities of social insects,...
The Design and Analysis of Efficient Learning Algorithms (ACM Doctoral Dissertation Award)
The Design and Analysis of Efficient Learning Algorithms (ACM Doctoral Dissertation Award)

Approaches to building machines that can learn from experience abound - from connectionist learning algorithms and genetic algorithms to statistical mechanics and a learning system based on Piaget's theories of early childhood development. This monograph describes results derived from the mathematically oriented framework of computational...

Everyday Cryptography: Fundamental Principles and Applications
Everyday Cryptography: Fundamental Principles and Applications

Cryptography is a vital technology that underpins the security of information in computer networks. This book presents a comprehensive introduction to the role that cryptography plays in providing information security for technologies such as the Internet, mobile phones, payment cards, and wireless local area networks. Focusing on the...

Learning Python
Learning Python

Get a comprehensive, in-depth introduction to the core Python language with this hands-on book. Based on author Mark Lutz’s popular training course, this updated fifth edition will help you quickly write efficient, high-quality code with Python. It’s an ideal way to begin, whether you’re new to programming or a...

Microsoft Excel 2013: Building Data Models with PowerPivot
Microsoft Excel 2013: Building Data Models with PowerPivot

Your guide to quickly turn data into results.

Transform your skills, data, and business—and create your own BI solutions using software you already know and love: Microsoft Excel. Two business intelligence (BI) experts take you inside PowerPivot functionality for Excel® 2013, with a focus on real world...

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