Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay...

This is a textbook for a one-semester graduate course in measure-theoretic probability theory, but with ample material to cover an ordinary year-long course at a more leisurely pace. Khoshnevisan's approach is to develop the ideas that are absolutely central to modern probability theory, and to showcase them by presenting their various...

If you want to use your Digital SLR camera like a pro, let a pro (or two) show you how! Sally Wiener Grotta and Daniel Grotta have been covering the world of digital photography since 1991, and this book is like a private course in DSLR mastery. From understanding the parts of your camera to using the controls effectively to shooting stunning,...

Information propagation through peer-to-peer systems, online social systems, wireless mobile ad hoc networks and other modern structures can be modelled as an epidemic on a network of contacts. Understanding how epidemic processes interact with network topology allows us to predict ultimate course, understand phase transitions and develop...

Pragmatic Version Control Using Git starts with an overview of version control systems, and shows how being distributed enables...