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 The Big Book of Marketing (Marketing/Sales/Adv & Promo)
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association
"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public... |  |  Beyond Dealmaking: Five Steps to Negotiating Profitable Relationships
Praise for Beyond Dealmaking
"Every potential rainmaker and savvy competitor needs Melanie Billings-Yun's GRASP method for negotiation. You'll never have to search for leads again. I highly recommend this book."
—Jeffrey J. Fox, author, How to Be a Rainmaker, Rain, and How to Be a Fierce... |  |  Frommer's Athens and the Greek Islands (Complete Guide)
The recent economic crisis in Greece has, paradoxically enough, created better conditions for tourism. The Greeks are painfully aware that tourism is their best-functioning remaining industry. They value the visitor as never before, treat them with a warmth and courtesy that exceeds what you'll find in other parts of Europe. And more... |
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 Beacon Technologies: The Hitchhiker's Guide to the Beacosystem
Learn the key standardsâiBeacon, Eddystone, Bluetooth 4.0, and AltBeaconâand how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.
Proximity technologyâin... |  |  |  |  The Small-Cap Investor: Secrets to Winning Big with Small-Cap Stocks
Praise for The Small-Cap Investor
"The great rewards of investing in the best small-cap companies are matched only by the risks of investing in the worst. Ian Wyatt is one of the few who not only shows you how to find the hidden gems, but also how to avoid the flea-ridden dogs. His new book is a must-read for all... |
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