Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is...

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Weygandt, Managerial Accounting, 6th Edition gives students the tools they need to succeed, whether as accountants or in other career paths. The authors present the fundamental concepts of managerial accounting in an easy-to-understand fashion in a decision-making...

• Discover how to use the new Scratch Version 2.0 to create games, animations, and digital stories
• Six hands-on projects that get you learning by doing with projects for all ages and experience levels
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Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn...

• Illustrated with real-world examples, we embark on a journey of a comic's creation from initial idea to finished page
• Discover methods for emulating analog creation digitally and investigate ways...

Learn statistical reasoning and problem solving from a best--selling author who uses a wealth of examples from the social and behavioral sciences,, education,, nursing/allied health,, and business fields----as well as examples from everyday life--to help you learn and understand.. Praised for his clear explanations,, Spatz shows you how to...

Traders are constantly learning their craft. Those who do not share information, discuss tactics and review prior trades are doomed for failure. Global-View.com knows this. It is the leading destination for Forex traders looking to learn and discuss trading. With over 33,000 registered users from 125 countries, Global-View.com exposes its...

The Limits of Dream focuses on what we currently know of the human central nervous system (CNS), examining the basic sciences of neurochemisty, neuroanatomy, and CNS electrophysiology as these sciences apply to dream, then reaching beyond basic science to examine the cognitive science of dreaming including the processes of memory, the...

Imagine a company where people are excited about coming to work and giving their best efforts every day. In this innovative and engrossing business parable, Harry Paul and Ross Reck show managers at all levels how they can immediately and easily increase productivity by tapping into the discretionary...