Learn IT - Books tags strategies

Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution

FT Press, 2010

Your Hands-On Guide for Creating Continuous, Profitable Growth!

Use the proven, six-step Marketing Process to:

• Create a marketing plan with execution built in to the process.

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Think Strategically

Palgrave Macmillan, 2011

Thinking is what sets human beings apart from the rest of the animal kingdom. And thinking is what distinguishes each individual human from all the others. We think differently, and that makes us different people, because it also makes us do things in a host of different ways. Companies differ too, due to the fact that they think...

Selling and Sales Management (8th Edition)

Prentice Hall, 2011

This text covers what must still be the most important element of the marketing mix for most students and practitioners. With a move away from the selling function towards more esoteric areas of marketing over the past few years, this vital aspect of marketing has been somewhat neglected. However, in the end it has to be face-toface contact...

Principles of Marketing, 12th Edition

Prentice Hall, 2007

The 12^th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially...

Principles of Accounting

South-Western College, 2007

This revision of Principles of Accounting is the most significant in the book’s long history. The substantial changes we have made meet the needs of today’s students, who not only face a business world increasingly complicated by ethical issues, globalization, and technology, but who also have more demands on their...

Algebra: Introductory and Intermediate

Brooks Cole, 2006

The fourth edition of Algebra: Introductory and Intermediate examines the fundamental ideas of algebra. Recognizing that the basic principles of geometry are a necessary part of mathematics, we have also included a separate chapter on geometry (Chapter 3) and have integrated geometry topics, where appropriate, throughout the...

Beyond Change Management: How to Achieve Breakthrough Results Through Conscious Change Leadership, Second Edition

Pfeiffer, 2010

"With this extensively upgraded second edition, Dean Anderson and Linda Ackerman Anderson solidify their status as the leading authorities on change leadership and organizational transformation. This is without question the most comprehensive approach for leaders who are serious about making change a strategic discipline."

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English Grammar For Dummies

For Dummies, 2010

When you’re a grammarian, people react to you in interesting — and sometimes downright strange — ways. When the first edition of English Grammar For Dummies came out in 2001, an elderly man asked me about something that had puzzled him for eight decades: Why did his church, St. Paul’s, include an...

Presentation Skills For Managers

McGraw-Hill, 2001

This reader-friendly series is must read for all levels of managers

All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable,...

Prevention and Treatment of Age-related Diseases

Springer, 2006

During the last 40 years, biogerontology – the study of the biological basis of aging – has progressed tremendously, and it has now become an independent and respectable field of study and research. Numerous universities, medical institutes and research centers throughout the world now offer full-fledged courses on the...

Functional and Dysfunctional Sexual Behavior: A Synthesis of Neuroscience and Comparative Psychology

Academic Press, 2007

For a long time I was fascinated by trying to understand the behavioral, endocrine and neural mechanisms controlling rat sexual behavior, independently of whether such an understanding was of any use or not. My favorite afternoon distraction was to walk over to the lab and see how the experiments were going, and if possible I...

Supercoach: 10 Secrets to Transform Anyone's Life

Hay House, 2010

IF SUPERMAN NEEDED A COACH, HE’D HIRE MICHAEL NEILL!

In this fun, easy-to-read book, best-selling author and internationally renowned success coach Michael Neill shares the secrets of transforming your life and the lives of the people you care about most—your family, friends,...

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