Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...
Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.
Adopt the investment strategy that built Warren Buffett's fortune
Invest Like a Guru provides an invaluable resource for high-quality-focused value investing, with expert insight and practical tools for implementation. Written by the man behind GuruFocus.com, this book expands on the site's value...
This first-of-its-kind textbook marks a revolutionary effort to reform medical education nationally by providing a comprehensive, high-quality resource to serve as a foundation for lesbian, gay, bisexual, transgender, and queer (LGBTQ) health education across multiple disciplines. Addressing the decades-long unequal weight of...
Presents state-of-the-art information concerning the syntheses of valuable functionalized organic compounds from alkanes, with a focus on simple, mild, and green catalytic processes
Alkane Functionalization offers a comprehensive review of the state-of-the-art of catalytic functionalization of...
The First Official End-To-End Solutions Guide for Every Nokia Series 40 Developer
Nokia's Series 40 Developer Platform gives Java developers access to the world's highest-volume, fastest-growing, and most exciting mobile markets. Nokia sells close to 100 million units...
A+ Exam Cram 2 is a study skill enhancement and tutorial, designed to focus on exactly what students need to get A+ certified, with coverage of exams 220-221 and 220-222. It details all the new exam objectives and items in the following areas: Windows 98, Windows 2000, and Windows NT version 4.0. Because the A+ certification is a core competency...
There are many books and monographs on corrosion, such as Corrosion and Corrosion Control by H. H. Uhlig and R. W. Revie; Corrosion Engineering by M. G. Fontana and N. D. Greene; Principles and Prevention of Corrosion by D. A. Jones; An Introduction to Corrosion and Protection of Metals by G. Wranglen; and Corrosion for Science and...
Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top - they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine...
Most adults today are working with antiquated skills and ingrained beliefs about their reading abilities, or lack thereof. But with the tips and examples offered in The Complete Idiot’s Guide® to Speed Reading, getting through a load of must-do reading doesn’t have to be an...
As medical devices become more intricate, with an increasing number of components made from a wide range of materials, it is important that they meet stringent requirements to ensure that they are safe to be implanted and will not be rejected by the human body. Joining and assembly of medical materials and devices provides a comprehensive...
