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Marketing Demystified
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every... | | Heme, Chlorophyll, and Bilins: Methods and Protocols
In Heme, Chlorophyll, and Bilins: Methods and Protocols, an interdisciplinary panel of hands-on investigators describe in detail how to work successfully with chlorophyll, heme, and bilins in biological, medical, chemical, and biochemical research. Each method is presented by a researcher who actually uses it on a daily basis and includes... | | The Hands-On Project Office: Guaranteeing ROI and On-Time DeliveryThis text offers processes, techniques, and tools that IT managers can use to immediately improve the delivery of IT products and services.
Economic pressures have forced IT executives to demonstrate the immediate and calculable ROI of new technology deployments. Unfortunately, existing IT service delivery often drifts without serious... |
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Bear Market Investing Strategies (Wiley Trading)"The first investment book I ever read - in the late 1960s - was Harry Schultz's Bear Markets. After watching the late 1990s lunacy and inevitable fallout, I feel every market student and investor should read a great book on bear markets and thus become wise through the printed word not later through painful disillusion. To the rescue... | | RESTful .NET: Build and Consume RESTful Web Services with .NET 3.5
I’ve been working with the Web throughout my entire software engineering career. I started out writing ASP pages and COM components. I then moved into the world of .NET with ASP.NET and ASMX web services.
In 2004, I got involved with BizTalk Server, which pushed me even more into the world of services and XML. I worked with... | | MintDuino: Building an Arduino-compatible Breadboard Microcontroller
The MintDuino is deceiving—this little tin of electronics is capable of providing
the brains for an unlimited number of devices limited only by your imagination…
and, of course, your bank account.
While the MintDuino is certainly capable of being used during a moment of
inspiration, ... |
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| | Process Improvement Essentials: CMMI, Six SIGMA, and ISO 9001Today, technology has become too much a part of overall corporate success for its effectiveness to be left to chance. The stakes are too high. Fortunately, the idea of 'quality management' is being reinvigorated. In the last decade process programs have become more and more prevalent. And, out of all the available options,... | | Russian For Dummies (Language & Literature)Covers common expressions, conversations, and cultural notes
Your fun and friendly guide to communicating in Russian
Whether you're a student, a traveler, or a businessperson, or if you just want to speak basic Russian, you'll find this book packed with practical lessons... |
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