This book covers Flash for the everyday developer. The average Flash developer doesn't have luxurious timelines, employers who understand the value of reusability, or the help of an information architect to design a usable experience. This book helps bridge the gap for these coders who may be used to C++, Java, or C# and want to move over...

Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are...

Over the last several years, fiscal discipline has really dominated the industry. Both consumers and businesses expect far more from their communications providers than they did just a few years ago. Offering simple telephone dial tone and an Internet connection are not going to be enough for success. At the same time, however, service providers...

Distributed computing paradigms for sharing resources such as Clouds, Grids, Peer-to-Peer systems, or voluntary computing are becoming increasingly popular. While there are some success stories such as PlanetLab, OneLab, BOINC, BitTorrent, and SETI@home, a widespread use of these technologies for business applications has not yet been...

This book—which can be used alone, with other logic and reasoning texts of your choice, or in combination with LearningExpress’s Reasoning Skills Success in 20 Minutes a Day—will give you practice dealing with the types of multiple-choice questions that appear on standardized tests assessing logic, reasoning, judgment, and...

“Details how this playful organization provides a working environment that encourages imagination, inventiveness, and joyful collaboration. If you dream of creating a more positive climate in your company, this book might just make your dreams come true.”
Ken Blanchard, coauthor of The One Minute Manager® and...

In the context of global efforts to control the production, distribution, and use of narcotic drugs, China's treatment of the problem provides an important means of understanding the social, political, and economic limits of national and international policies to regulate drug practices. In the nineteenth and early twentieth centuries, China was...

We live in a fast-paced world. Looking over the last decade, the world has changed so radically - politically, economically and culturally - that it’s difficult to believe only 10 years have passed. Technology is certainly no exception. It’s easy to overlook the huge changes in the way technology is used in our daily lives - because...

With Say it Like Obama and Win!, you...

It certainly is gratifying and exciting for me, as coeditor of the two previous editions of this Handbook (i.e., Singer, Murphy, & Tennant, 1993; Singer, Hausenblas, & Janelle, 2001), to realize the impact this type of resource book has had on the field of sport psychology in general, and on so many individuals around the world. These...

This book profiles developers who have received the prestigious Apple Design Award for iPhone app excellence. You’ll learn all about what makes these apps truly standout, including explanations of great user interface design and implementation, as well as the code under the hood that makes these the most responsive, intuitive, useful, and...

Through fundamental contributions from leading researchers, this...