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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
How can I differentiate my products from the competition?
Do customer retention and loyalty programs really work?
How do I increase a customer’s lifetime value to my company?
How can I build a strong brand and manage it wisely?

To find the answers to these and scores of other questions, turn to the experts at...

IMS: A Development and Deployment Perspective
IMS: A Development and Deployment Perspective
Providing an holistic approach to IMS technologies, IMS: A Development and Deployment Perspective explores service architecture for development and delivery of IMS services.  Approaching IMS from the perspective of the user and the service provider it examines both the current state of deployment and future trends. The book offers a...
The Real MCTS SQL Server 2008 Exam 70-432 Prep Kit: Database Implementation and Maintenance
The Real MCTS SQL Server 2008 Exam 70-432 Prep Kit: Database Implementation and Maintenance
SQL Server 2008 is the latest update to Microsoft's flagship database management system. This is the largest update since SQL Server 2005. SQL Server 2008 is a much more significant update than SQL Server 2005, because it brings increased ability to deliver data across more platforms, and thus many different types of devices. New functionality also...
How to Succeed in the Enterprise Software Market
How to Succeed in the Enterprise Software Market
"A must read for those who deliver software solutions, as well as their customers." -- David P. Norton, co-author of The Balanced Scorecard

"Le Clair provides that 'interdependent view' required for success. An excellent set of tools for the consultant or business analyst." -- James Watson, CEO, Doculabs,
...
Healthy Carb Cookbook For Dummies (Cooking)
Healthy Carb Cookbook For Dummies (Cooking)

Over 100 homemade dishes high in goodness, low in carbs

Know-how and recipes to help you live a healthy carb lifestyle!

With sumptuous recipes and information on nutrition, this terrific cookbook helps you make the switch to healthy carbs. Get the skinny on the basics of low-carb living. Get recipes that de-carb...

Going to Extremes: How Like Minds Unite and Divide
Going to Extremes: How Like Minds Unite and Divide
Why do people become extremists? What makes people become so dismissive of opposing views? Why is political and cultural polarization so pervasive in America? Why do groups of teenagers, investors, and corporations take unnecessary risks? What leads groups to engage in such destructive acts as terrorism and ethic cleansing?

In
...
Albion and Jerusalem: The Anglo-Jewish Community in the Post-Emancipation Era (Oxford Historical Monographs)
Albion and Jerusalem: The Anglo-Jewish Community in the Post-Emancipation Era (Oxford Historical Monographs)
Lionel de Rothschild's hard-fought entry into Parliament in 1858 marked the emancipation of Jews in Britain--the symbolic conclusion of Jews' campaign for equal rights and their inclusion as citizens after centuries of discrimination. Jewish life entered a new phase: the post-emancipation era. But what did this mean for the Jewish community and...
Using Hoshin Kanri to Improve the Value Stream
Using Hoshin Kanri to Improve the Value Stream
Every industrial engineer should purchase Using Hoshin Kanri to Improve the Value Stream. It provides the key to using the Hoshin Kanri framework and integrating it with the foundations of industrial engineering.

— Marjorie Koch, President, Lean Division, Institute of Industrial Engineers

Cudneys book...

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition (Voices That Matter)
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition (Voices That Matter)
Even if every Web site could afford a usability expert (which they can't), there just aren't enough of us to go around. So I tried to boil down what I've learned over the years (principles like "Don't make me think" and "Get rid of half the words on each page, then get rid of half of what's left") into a short, profusely...
Expert Cube Development with Microsoft SQL Server 2008 Analysis Services
Expert Cube Development with Microsoft SQL Server 2008 Analysis Services
Microsoft SQL Server Analysis Services ("Analysis Services" from here on) is now ten years old, a mature product proven in thousands of enterprise-level deployments around the world. Starting from a point where few people knew it existed and where those that did were often suspicious of it, it has grown to be the most widely deployed OLAP...
Solid Waste Analysis and Minimization: A Systems Approach: The Systems Approach
Solid Waste Analysis and Minimization: A Systems Approach: The Systems Approach

Implement successful solid waste analysis and minimization strategies

Provide sustainable solutions to solid waste issues with help from this hands-on guide. Solid Waste Analysis and Minimization: A Systems Approach offers up-to-date technical details on current and potential solid waste minimization practices....

First Aid for the Emergency Medicine Boards (FIRST AID Specialty Boards)
First Aid for the Emergency Medicine Boards (FIRST AID Specialty Boards)

An "insider's guide" for success on the Emergency Medicine written board and in-service exams written by residents and junior faculty.

First Aid for the Emergency Medicine Boards presents time-strapped emergency medicine residents (taking annual in-training exams or the end of...

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