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The Moral Advantage : How to Succeed in Business by Doing the Right Thing
The Moral Advantage : How to Succeed in Business by Doing the Right Thing
All too many people view business as a ruthless, dog-eat-dog world where only the pitiless survive. But here Bill Damon tells the compelling stories of real-life business leaders who have achieved great success by adhering to moral conviction. Based on interviews with 48 executives in a variety of industries, The Moral Advantage...
Web Metrics: Proven Methods for Measuring Web Site Success
Web Metrics: Proven Methods for Measuring Web Site Success
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
  • Jim Sterne is recognized worldwide as a leading Internet business expert and is the...
Actionable Web Analytics: Using Data to Make Smart Business Decisions
Actionable Web Analytics: Using Data to Make Smart Business Decisions

Getting ROI from the Web Is Everyone's Job

Right now someone is clicking on your website, and knowing everything you can about those clicks and the people that make them is a business imperative. That's the first of a set of compelling business lessons distilled from the authors' decade of experience with the...

REPOSITIONING:  Marketing in an Era of Competition, Change and Crisis
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are...

Robert's Rules of Innovation: A 10-Step Program for Corporate Survival
Robert's Rules of Innovation: A 10-Step Program for Corporate Survival
Robert's Rules of Innovation is all about how to Create and Sustain Innovation in Ten key Imperatives. Whether you are a novice or expert, RROI will help start or finetune your abilities so you can Innovate and Thrive! Look for The Art Of Implementation, Robert's Rules of Innovation II, a sequel and practical...
Following the Trend: Diversified Managed Futures Trading
Following the Trend: Diversified Managed Futures Trading

During bull and bear markets, there is a group of hedge funds and professional traders which have been consistently outperforming traditional investment strategies for the past 30 odd years. They have shown remarkable uncorrelated performance and in the great bear market of 2008 they had record gains.  These traders are highly secretive...

Developing Scalable Series 40 Applications : A Guide for Java Developers (Nokia Mobile Developer)
Developing Scalable Series 40 Applications : A Guide for Java Developers (Nokia Mobile Developer)

The First Official End-To-End Solutions Guide for Every Nokia Series 40 Developer

Nokia's Series 40 Developer Platform gives Java developers access to the world's highest-volume, fastest-growing, and most exciting mobile markets. Nokia sells close to 100 million units...

Introduction to Physical Polymer Science
Introduction to Physical Polymer Science
An Updated Edition of the Classic Text

Polymers constitute the basis for the plastics, rubber, adhesives, fiber, and coating industries. The Fourth Edition of Introduction to Physical Polymer Science acknowledges the industrial success of polymers and the advancements made in the field while continuing to deliver the...

Microsoft Windows Intune 2.0: Quickstart Administration
Microsoft Windows Intune 2.0: Quickstart Administration

Microsoft Windows Intune is a cloud service solution that simplifies how small and mid-sized businesses manage and secure PCs using Microsoft cloud services and Windows 7-so your computers and users can operate at peak performance all the time.

This step-by-step guide will show you how to plan, set up and maintain Windows Intune,...

You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success
You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top - they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine...

Magento 2 Development Essentials
Magento 2 Development Essentials

Key Features

  • Create unique solutions for Magento 2 by developing and implementing solutions, themes, and extensions
  • Be proficient in the main functionalities, resources, and system structure of Magento 2
  • Get to grips with this practical and hands-on guide to raise your web development skills...
How to Motivate People: Learn the Key Skills; Get the Best Results; Develop, Appraise, Empower (Sunday Times Creating Success)
How to Motivate People: Learn the Key Skills; Get the Best Results; Develop, Appraise, Empower (Sunday Times Creating Success)

Managers are under increasing pressure to get results, and their competence is judged on the combined performance of their whole team. When their staff are content they perform well; when they are motivated they perform even better. 

How to Motivate People shows managers how to inspire individuals or teams to
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