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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
How can I differentiate my products from the competition?
Do customer retention and loyalty programs really work?
How do I increase a customer’s lifetime value to my company?
How can I build a strong brand and manage it wisely?

To find the answers to these and scores of other questions, turn to the experts at...

e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement,...
Trading For Dummies (Business & Personal Finance)
Trading For Dummies (Business & Personal Finance)

Now updated — your guide to trading success regardless of the market!

Want to make smarter trading decisions? This strategy-packed, no-nonsense guide presents a proven system for analyzing stocks, trends, and indicators and setting a buy-and-sell range beforehand to decrease your risk in both up and down markets. You'll discover...

6 Habits of Highly Effective Bosses
6 Habits of Highly Effective Bosses
"This is a wonderful book for managers to read. It is comprehensible, concise and filled with useful wisdom on the human aspects of leadership."

—Mike Wilk, Partner and Practice Leader, Ernst & Young

"The 6 Habits of Highly Effective Bosses provides an excellent training model that a manager can both fully...

Strategic Marketing: In the Customer Driven Organization
Strategic Marketing: In the Customer Driven Organization
Marketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples,...
CEH Certified Ethical Hacker Certification Exam Preparation Course in a Book for Passing the CEH Certified Ethical Hacker Exam
CEH Certified Ethical Hacker Certification Exam Preparation Course in a Book for Passing the CEH Certified Ethical Hacker Exam
This self-study exam preparation guide for the CEH Certified Ethical Hacker certification exam contains everything you need to test yourself and pass the Exam. All Exam topics are covered and insider secrets, complete explanations of all CEH Certified Ethical Hacker subjects, test tricks and tips, numerous highly realistic sample questions, and...
How to Manage People (Creating Success)
How to Manage People (Creating Success)
How to Manage People is a practical new book from bestselling author Michael Armstrong. A distillation of all his knowledge and experience, it provides advice to managers and team leaders on how to manage people in their teams, getting the best results from them and dealing with any people problems that may arise.
...
Vulnerability Management
Vulnerability Management

As old as the threat of danger itself, vulnerability management (VM) has been the responsibility of leaders in every human organization, from tribes and fiefdoms right up through modern multinationals. Today, the focus of vulnerability management is still on infrastructure, but as knowledge is power and the lifeblood of any...

The Art of Scalability: Scalable Web Architecture, Processes, and Organizations for the Modern Enterprise
The Art of Scalability: Scalable Web Architecture, Processes, and Organizations for the Modern Enterprise

“This book is much more than you may think it is. Scale is not just about designing Web sites that don’t crash when lots of users show up. It is about designing your company so that it doesn’t crash when your business needs to grow. These guys have been there on the front lines of some of the most...

Moodle 1.9 Math
Moodle 1.9 Math
Moodle is a popular e-learning platform that is making inroads into all areas of the curriculum. Using moodle helps you to develop exciting, interactive, and engaging online math courses. But teaching math requires use of graphs, equations, special notation, and other features that are not built into Moodle. Using Moodle to teach Mathematics...
Administrative Passages: Navigating the Transition from Teacher to Assistant Principal (Studies in Educational Leadership)
Administrative Passages: Navigating the Transition from Teacher to Assistant Principal (Studies in Educational Leadership)

Within the educational system, the role of assistant principal is vital. Assistant principals are the face of administration in most school districts, they comprise the largest group of administrators and largely determine school effectiveness and success. Despite the critical nature of this position, this leadership and management role is not...

Leading with Cultural Intelligence: The New Secret to Success
Leading with Cultural Intelligence: The New Secret to Success
We are pleased to write the foreword to David Livermore’s latest book on cultural intelligence (CQ). We have known Dave professionally for many years and have followed his work with great interest. Dave has always had a passion for intercultural training and education and has spent several years training leaders to serve on short-term...
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