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Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

Improving Profit: Using Contribution Metrics to Boost the Bottom Line
Improving Profit: Using Contribution Metrics to Boost the Bottom Line

Business of all sizes have a problem: How do you know—in real time—whether you are earning the profit you need to grow or even just stay in business? And which products or services are doing the “heavy lifting” in contributing to profit? Financial statements tell only part of the story. They are backward looking, for...

Managing Your Outsourced IT Services Provider: How to Unleash the Full Potential of Your Global Workforce
Managing Your Outsourced IT Services Provider: How to Unleash the Full Potential of Your Global Workforce

Managing Your Outsourced IT Services Provider teaches executives and managers of organizations how to unleash the full potential of their outsourced IT services workforce and IT-enabled business processes safely and profitably. Drawing on two decades of experience managing client relationships for global IT services companies,...

Managing Humans: Biting and Humorous Tales of a Software Engineering Manager
Managing Humans: Biting and Humorous Tales of a Software Engineering Manager

The humor and insights in the 2nd Edition of Managing Humans are drawn from Michael Lopp's management experiences at Apple, Netscape, Symantec, and Borland, among others. This book is full of stories based on companies in the Silicon Valley where people have been known to yell at each other and occasionally throw...

MySQL Reference Manual
MySQL Reference Manual

MySQL is the most popular SQL database in the open source community and is used almost universally by web sites running on open source systems. As powerful and flexible as it is lightweight and efficient, MySQL packs a large feature set into a very small and fast engine that now runs on more than 500,000 servers. This renowned online...

Agile Marketing
Agile Marketing

Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how.

...

Exporting: The Definitive Guide to Selling Abroad Profitably
Exporting: The Definitive Guide to Selling Abroad Profitably

"Delaney's excellent book truly is the definitive guide. It easily and thoroughly explains everything you need to know." Steve Strauss, USA Today

"Exporting: The Definitive Guide to Selling Abroad Profitably is generously sprinkled with Notes and Tips that deliver concise, insightful bursts of...

Practical C++ Financial Programming
Practical C++ Financial Programming

Practical C++ Financial Programming is a hands-on book for programmers wanting to apply C++ to programming problems in the financial industry. The book explains those aspects of the language that are more frequently used in writing financial software, including the STL, templates, and various numerical libraries. The book also...

Pro Oracle SQL (Expert's Voice in Oracle)
Pro Oracle SQL (Expert's Voice in Oracle)

Pro Oracle SQL, Second Edition unlocks the power of SQL in the Oracle database—one of the most potent SQL implementations on the market today. To master it requires a multi-pronged approach: learn the language features, learn how and why the language features work, learn the supporting features that Oracle provides to help...

Pointers in C: A Hands on Approach (Expert's Voice in C)
Pointers in C: A Hands on Approach (Expert's Voice in C)

Pointers in C provides a resource for professionals and advanced students needing in-depth but hands-on coverage of pointer basics and advanced features. The goal is to help programmers in wielding the full potential of pointers.

In spite of its vast usage, understanding and proper usage of pointers remains a significant...

Using Technology to Sell: Tactics to Ratchet Up Results
Using Technology to Sell: Tactics to Ratchet Up Results

"Using Technology to Sell is filled with practical, effective techniques to sell more by leveraging the plethora of tools and information in today’s world. By applying these principles, you'll open more doors, increase your productivity, speed up decisions, and close more deals."

...

Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others
Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others

“All of our working lives we have heard the mantra, ‘a reputation lost is never regained.’ Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky’s book a wonderful read...

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