This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing...
Get up to speed on Microsoft Project 2013 and learn how to manage projects large and small. This crystal-clear book not only guides you step-by-step through Project 2013’s new features, it also gives you real-world guidance: how to prep a project before touching your PC, and which Project tools will keep you on target. With...
Metasploit is an open source exploit framework that provides you with heaps of exploits, as well as tools to assist you in creating your own exploits. This includes the ability to generate a large range of shellcodes for different purposes and platforms that can be customized to attack your target. The recent improvements in network security...
We are currently experiencing a fundamental shift in the way in which we approach the characterization of cancer. Never before has the make up of cancer tissues and individual cells been so exhaustively researched and char- terized. We are now capable of producing molecular “fingerprints” that ch- acterize the expression of all...
This book describes how to gather and define software requirements using a process based on use cases. It shows systems analysts and designers how use cases can provide solutions to the most challenging requirements issues, resulting in effective, quality systems that meet the needs of users.
The fields of HCI and Software Engineering have evolved almost independently of each other until the last decade, when it became apparent that an integrated and combined perspective would benefit the development of interactive software applications. The chapters in this book are written by prominent researchers who bring to light the major...
In biological and medical imaging applications, tracking objects in motion is a critical task. This book describes the state-of-the-art in biomedical tracking techniques. We begin by detailing methods for tracking using active contours, which have been highly successful in biomedical applications. The book next covers the major probabilistic...
Python is probably the easiest-to-learn and nicest-to-use programming language in widespread use. Python code is clear to read and write, and it is concise without being cryptic. Python is a very expressive language, which means that we can usually write far fewer lines of Python code than would be required for an equivalent application written...
While compilers for high-level programming languages are large complex software systems, they have particular characteristics that differentiate them from other software systems. Their functionality is almost completely well-defined - ideally there exist complete precise descriptions of the source and target languages. Additional descriptions...
This book is for database developers who want to use Microsoft Access 2000 to build custom applications. It covers the features that make Access a perennial favorite with developers, as well as the innovations in Access 2000 that you are most likely to use in your programming projects. Numerous programming samples demonstrate the core...
After observing and experiencing the difficulties associated with selecting, implementing, and institutionalizing a standard or standards, we have developed a systematic approach to implementing both ISO 9001:2000 and theCMMIÒ by capitalizing on their synergy. This approach also allows organizations to preserve the...
With all books there is a “target” audience, and although the distinction between those suited and unsuited to this title is somewhat nebulous, I feel confident in advocating that readers wanting to learn more about DirectX and sensible user interface design, and who have a solid comprehension of Microsoft Visual C++, as well as a basic...
