"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

With the widespread availability of wireless and mobile networking technologies and the expected convergence of ubiquitous computing with these emerging technologies in the near future,...

This title features subject matter that is organised logically to make it easy and interesting for the students. Emphasis has been given on the basics of geotechnical earthquake engineering. Home work problems have been given at the end of each chapter to test the understanding of concepts given in the chapter. At the end of appropriate...

Regular practice makes perfect - and this is equally true of organic synthesis. Only the numerous and constantly new little tricks and tips make for elegant synthesis. Knowledge of synthesis methods, reactivities, reagents, protective groups and much more is best acquired - and retained - by way of detailed analysis and processing of complex...

This text offers an in-depth treatment of integrated and fiber optics, providing graduate students, engineers, and scientists with a solid foundation of the principles, capabilities, uses, and limitations of guided-wave optic devices and systems. In addition to...

Tay-Sachs disease is a rare hereditary disease caused by a genetic mutation that leaves the body unable to produce an enzyme necessary for fat metabolism in nerve cells, producing central nervous system degeneration. In infants, it is characterized by progressive mental deterioration, blindness, paralysis, epileptic seizures, and death by age...

This is the second edition of this text on logistic regression methods. As in the first edition, each chapter contains a presentation of its topic in "lecture-book" format together with objectives, an outline, key formulae, practice exercises, and a test. The "lecture-book" has a sequence of illustrations and formulae in...

Every business process in every organization can be made better, more efficient, more flexible and more adaptable to changing needs. Business process improvement (BPI) can drive substantial bottom-line increases, ultimately accelerating the revenue cycle. "The Power of Business-Process Improvement" proves that even sweeping BPI...