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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Fifteen years ago, Michael and I wrote the first version of this book. A little more than 400 pages, the book fulfilled our goal of surveying the field of data mining by bridging the gap between the technical and the practical, by helping business people understand the data mining techniques and by helping technical people understand the...

Hacking the Human
Hacking the Human

Information security is about people, yet in most organizations protection remains focused on technical countermeasures. The human element is crucial in the majority of successful attacks on systems and attackers are rarely required to find technical vulnerabilities, hacking the human is usually sufficient.Ian Mann turns the black art of...

Beginning DirectX 11 Game Programming
Beginning DirectX 11 Game Programming

Many of us wish to create our own video games. For some, gaming is a hobby, and for others it is something fun to participate in casually. But for the rest of us, gaming and the dream of making our own games is more like a passion. Chances are, if you’ve purchased this book, you are looking to turn your desire and passion into...

Ethics in Information Technology
Ethics in Information Technology

We are excited to publish the third edition of Ethics in Information Technology. This new edition builds on the success of the previous editions and meets the need for a resource that helps readers understand many of the legal, ethical, and societal issues associated with IT. We have responded to the feedback from our first and second...

Computing with Windows 7 for the Older and Wiser: Get Up and Running on Your Home PC
Computing with Windows 7 for the Older and Wiser: Get Up and Running on Your Home PC

This book is written for those who are about to use their fi rst home computer or those who have yet to explore the wider opportunities afforded by a computer beyond searching the Internet and sending the occasional email message. You have my word that there will be very few acronyms and those that do appear will be fully explained in...

Data Mining: Concepts and Techniques (The Morgan Kaufmann Series in Data Management Systems)
Data Mining: Concepts and Techniques (The Morgan Kaufmann Series in Data Management Systems)

We are deluged by data—scientific data, medical data, demographic data, financial data, and marketing data. People have no time to look at this data. Human attention has become a precious resource. So, we must find ways to automatically analyze the data, to automatically classify it, to automatically summarize it, to...

The Traveling Salesman: Computational Solutions for TSP Applications (Lecture Notes in Computer Science)
The Traveling Salesman: Computational Solutions for TSP Applications (Lecture Notes in Computer Science)

More than fifteen years ago, I was faced with the following problem in an assignment for a class in computer science. A brewery had to deliver beer to five stores, and the task was to write a computer program for determining the shortest route for the truck driver to visit all stores and return to the brewery. All my attemps to find a...

Technique of Film Editing, Reissue of 2nd Edition, Second Edition
Technique of Film Editing, Reissue of 2nd Edition, Second Edition

Enhanced version of the seminal text on editing includes a new foreword, a new afterword, a revamped cover and layout, as well as a lower price!

The single most comprehensive and engaging volume on film editing. Reisz and Millar introduce readers to every aspect of the editor's craft, providing a concise history of editing and...

Software Testing and Continuous Quality Improvement, Third Edition
Software Testing and Continuous Quality Improvement, Third Edition

Numerous textbooks address software testing in a structured development environment. By “structured” is meant a well-defined development cycle in which discretely defined steps provide measurable outputs at each step. It is assumed that software testing activities are based on clearly defined requirements and software...

Machine Perception
Machine Perception

The field of machine perception concerns the building of machines that sense and interpret their environments. This book is about visual perception. Potential applications for such systems include tasks such as automation of industrial processes of inspection and assembly, automated medical x-ray diagnosis, vehicle guidance and...

Advanced Topics in Computational Partial Differential Equations: Numerical Methods and Diffpack Programming
Advanced Topics in Computational Partial Differential Equations: Numerical Methods and Diffpack Programming

This book is about solving partial differential equations (PDEs) . Such equations are used to model a wide range of phenomena in virtually all fields of science and technology. In the last decade, the general availability of extremely powerful computers has shifted the focus in computational mathematics from simplified model problems...

Getting Started with WordPress: Design Your Own Blog or Website
Getting Started with WordPress: Design Your Own Blog or Website

An open source content management system (CMS) like WordPress can be a great resource for anyone who would like to create a blog. It used to be that, to put content online, you had to manually assemble all the files and develop a fair amount of technical expertise; but a CMS can automate and significantly simplify many parts of the...

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