This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.

...

Despite the proliferation of video games in the twenty-first century, the theory of game design is largely underdeveloped, leaving designers on their own to understand what games really are. Helping you produce better games, Game Design Theory: A New Philosophy for Understanding Games presents a bold new path for...

The ability to persuade, influence and convince is a vital skill for success in work and life. However, most of us have little idea how to argue well. Indeed, arguing is still seen by many as something to be avoided at all costs, and mostly it's done poorly, or not at all. Yet it's possibly the most powerful and yet most neglected...

Economics is a highly respected and successful textbook, valued world-wide by students for its comprehensive and engaging coverage of introductory economics. The book presents economics as an interesting, lively and relevant subject and it helps students to see how the world works by developing "an economic way of thinking" Its...

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...

This exciting new text teaches the foundations of electric circuits and develops a thinking style and a problem-solving methodology that is based on physical insight. Designed for the first course or sequence in circuits in electrical engineering, the approach imparts not only an appreciation for the elegance of the mathematics of circuit...

“I cannot think of a more important message and timely book. 20 Minutes to a Top Performer offers quick, simple techniques for managers to improve their effectiveness in communicating with their teams.”
Steven Fine, vice president for...

This best selling author team explains concepts simply and clearly, without glossing over difficult points. Problem solving and mathematical modeling are introduced early and reinforced throughout, providing students with a solid foundation in the principles of mathematical thinking. Comprehensive and evenly paced, the book provides complete...

ESSENTIALS OF STRATEGIC MANAGEMENT, 2E, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, 8E, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of...

"This is a highly enjoyable and well presented book that I recommend for any clinician from student to experienced practitioner. It is suitable for all physiotherapists, manual therapists, sports physiotherapists/therapists, strength and conditioning coaches, sports scientists, athletes and patients who would like to understand, recover...

Philosophers of science have long used reconstructive reasoning to develop historical explanations covering the origins of natural phenomenon. The application of the scientific method is a powerful tool for solving crimes through reconstruction of the events. Scientific Foundations of Crime Scene Reconstruction: Introducing Method to...