Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...

As highways, crossing points, and urban streets become increasingly jammed with traffic, more and more roadway authorities are turning to electronic tolling and pricing to manage traffic and road usage. This authoritative book offers professionals expert guidance in planning, procuring, and operating electronic tolling and road-user charging...

Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly...

Currently, a technical in-depth book on this subject, which has a similar detailed exposure of the recent advances in CDMA, M-ary CDMA and MC-CDMA, is unavailable.  A...

In the past, most project management books have focused on managing one project, but in today’s increasingly busy and stressful world, it has become necessary to calmly and efficiently manage more than one project—often several projects—successfully at the same time. This learned skill is valuable not only for project...

The economic tipping point for the United States is no longer theoretical. It is a reality today. The country has gone from the world's largest creditor to its greatest debtor; the value of the dollar is sinking; domestic manufacturing is winding down - and these trends don't seem to be slowing. Peter Schiff casts a sharp,...

The Monte Carlo method is a numerical method of solving mathematical problems through random sampling. As a universal numerical technique, the method became possible only with the advent of computers, and its application continues to expand with each new computer generation. A Primer for the Monte Carlo Method demonstrates how practical...

In 1958, a successful businessman named Robert Mornroe began to have experiences that drastically altered his life.  Unpredictably, and without his willing it, Monroe found himself leaving his physical body to travel via a "second body" to locales far removed from the physical and spiritual realities of his life. He was...