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 Creativity in Public Relations (PR in Practice)
Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's" ... |  |  Introduction to Modern Liquid Chromatography
The latest edition of the authoritative reference to HPLC
High-performance liquid chromatography (HPLC) is today the leading technique for chemical analysis and related applications, with an ability to separate, analyze, and/or purify virtually any sample. Snyder and Kirkland's Introduction to Modern Liquid... |  |  |
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 Electrochemistry of Porous MaterialsPorous materials continue to attract considerable attention because of their wide variety of scientific and technological applications, such as catalysis, shape- and size-selective absorption and adsorption, gas storage, and electrode materials. Both research and applications of porous materials—via electroanalysis, electrosynthesis,... |  |  Deploying Cisco Wide Area Application Services (2nd Edition)Implement advanced WAN optimization, application acceleration, and branch virtualization with Cisco WAAS 4.1
This book brings together all the information you need to design and deploy scalable, transparent application acceleration, WAN optimization, and branch... |  |  Marketing Management: Millennium Edition (10th Edition)This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative,... |
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