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Creativity in Public Relations (PR in Practice)
Creativity in Public Relations (PR in Practice)
Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's"...
Introduction to Modern Liquid Chromatography
Introduction to Modern Liquid Chromatography

The latest edition of the authoritative reference to HPLC

High-performance liquid chromatography (HPLC) is today the leading technique for chemical analysis and related applications, with an ability to separate, analyze, and/or purify virtually any sample. Snyder and Kirkland's Introduction to Modern Liquid...

Introduction to Texture Analysis: Macrotexture, Microtexture, and Orientation Mapping, Second Edition
Introduction to Texture Analysis: Macrotexture, Microtexture, and Orientation Mapping, Second Edition

The first edition of Introduction to Texture Analysis: Macrotexture, Microtexture, and Orientation Mapping broke new ground by collating seventy years worth of research in a convenient single-source format. Reflecting emerging methods and the evolution of the field, the second edition continues to provide comprehensive...

Immunology and Evolution of Infectious Disease
Immunology and Evolution of Infectious Disease

From HIV to influenza, the battle between infectious agents and the immune system is at the heart of disease. Knowledge of how and why parasites vary to escape recognition by the immune system is central to vaccine design, the control of epidemics, and our fundamental understanding of parasite ecology and evolution. As the first comprehensive...

When the People Speak: Deliberative Democracy and Public Consultation
When the People Speak: Deliberative Democracy and Public Consultation

All over the world, democratic reforms have brought power to the people, but under conditions where the people have little opportunity to think about the power that they exercise. In this book, James Fishkin combines a new theory of democracy with actual practice and shows how an idea that harks back to ancient Athens can be used to revive...

Tropical Rainforests and Agroforests under Global Change: Ecological and Socio-economic Valuations
Tropical Rainforests and Agroforests under Global Change: Ecological and Socio-economic Valuations

Tropical rainforests are disappearing due to agricultural intensification and climate change, causing irreversible losses in biodiversity and associated ecosystem functioning. Ecosystem properties and human well-being are profoundly influenced by environmental change, which is often not considered during land use intensification....

QuickBooks 2010 All-in-One For Dummies
QuickBooks 2010 All-in-One For Dummies

Everything that small-business owners need to manage their financial affairs with QuickBooks

Intuit's QuickBooks, updated each year, is the leading financial management software for small businesses. With eight content-rich minibooks, QuickBooks "X" All-in-One For Dummies covers everything you need to know to...

Electromagnetics, Microwave Circuit, And Antenna Design for Communications Engineering, Second Edition
Electromagnetics, Microwave Circuit, And Antenna Design for Communications Engineering, Second Edition

This newly revised, authoritative resource is essential reading for professionals looking for a clear, complete overview of basic electromagnetics principles and applications to antenna and microwave circuit design for communications. Among the numerous updates, the second edition features a brand new chapter on the increasingly important topic...

Deploying and Troubleshooting Cisco Wireless LAN Controllers
Deploying and Troubleshooting Cisco Wireless LAN Controllers

This is the only complete, all-in-one guide to deploying, running, and troubleshooting wireless networks with Cisco® Wireless LAN Controllers (WLCs) and Lightweight Access Point Protocol (LWAPP)/Control and Provisioning of Wireless Access Points (CAPWAP). Authored by two of the most experienced Cisco wireless support...

Electrochemistry of Porous Materials
Electrochemistry of Porous Materials

Porous materials continue to attract considerable attention because of their wide variety of scientific and technological applications, such as catalysis, shape- and size-selective absorption and adsorption, gas storage, and electrode materials. Both research and applications of porous materials—via electroanalysis, electrosynthesis,...

Deploying Cisco Wide Area Application Services (2nd Edition)
Deploying Cisco Wide Area Application Services (2nd Edition)

Implement advanced WAN optimization, application acceleration, and branch virtualization with Cisco WAAS 4.1

 

This book brings together all the information you need to design and deploy scalable, transparent application acceleration, WAN optimization, and branch...

Marketing Management: Millennium Edition (10th Edition)
Marketing Management: Millennium Edition (10th Edition)

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative,...

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