This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative,...
The impact of proton exchange membrane (PEM) fuel cells on energy generation will parallel the impact of the integrated circuit on information technology. The underlying processes in PEM fuel cells have strong ties to energy generation at the mitochondrial level in organic life. The potential applications range from the micron scale to large...
An understanding of the basic concepts of quality and its management is essential for the professional management of Quality of Service (QoS) in telecommunications. As people increasingly rely on the new services for their lifestyle and work, their expectations for high reliability and quality are bound to rise. QoS is therefore likely to become...
A towering work of history examining the world's most pressing problem--the growing gulf between rich and poor. For the last six hundred years, the world's wealthiest countries have been mostly European. Late in our century, the balance has begun to shift toward Asia, where countries such as Japan have grown at astounding rates. Why have these...
'Petit's words go right to the heart of Chekhov's technique ... Anyone looking for a key to understanding more about Michael Chekhov's technique will devour it.' – Jessica Cerullo, Michael Chekhov Association, NYC
The Michael Chekhov technique is today seen as one of the most influential and inspiring...
With the gradual transition from the technology-driven, intervention-oriented perspective of the last decade to a new, preventive, molecular-based perspective, Joanne Foody, MD, has amassed new preventive measures for use in everyday practices in this new edition of Preventive Cardiology. This new edition provides practical information for the...
If you want top grades and thorough understanding of electronic communications in less study time, this powerful study tool is the best tutor you can have! It takes you step-by-step through the subject and gives you accompanying problems with fully worked solutionsNplus hundreds of additional problems with answers at the end of chapters, so...
Paul Brunton was one of the finest mystics of the 20th century, bridging the gap between the spiritual and physical realms in his own inimitable way. For him, dreams began within the spiritual and manifested in the physical.We are more able to listen to, and understand, the inner self in sleep in ways we are not able to do in waking life.
It has been over fi fty years since French philosophers began criticizing the “starting-point” (Ausgang) of Being and Time (1927)—specifi cally Heidegger’s account of everyday practices, practices that initially give us “access” (Zugang) to the question of the meaning of being. Alphonse de Waelhens, for...
This book and its prequel—Inside Microsoft SQL Server 2008: T-SQL Querying—cover advanced T-SQL querying, query tuning, and programming in Microsoft SQL Server 2008. They are designed for experienced programmers and DBAs who need to write and optimize code in SQL Server 2008. For brevity, I’ll refer to the books as T-SQL...
This book provides a comprehensive overview of basic theoretical approaches of today’s leadership research. These approaches conceive leadership as an interactive and complex process. They stress the significance of the individual perception for developing and forming leadership relations. Leadership is understood as...
Agriculture has a small, and declining, importance in employment and income generation within the EU, but a political importance well beyond its economic impact. The EU's common agricultural policy (CAP) has often been the source of conflict between the EU and its trade partners within first the GATT, and then the WTO. In the Doha Round...
