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Technological Turf Wars: A Case Study of the Computer Antivirus Industry
Technological Turf Wars: A Case Study of the Computer Antivirus Industry
Computer security is a technical and social problem. It is just as much about social relationships as it is about computers as tools. Internet security professionals are as concerned with how people use information as they are with how machines manipulate and process that information. This book is a case study of how the knowledge systems...
Minicircle and Miniplasmid DNA Vectors: The Future of Non-viral and Viral Gene Transfer
Minicircle and Miniplasmid DNA Vectors: The Future of Non-viral and Viral Gene Transfer

This first title on the topic provides complete coverage, including the molecular basis, production and possible biomedical applications. Written by the most prominent academic researchers in the field as well as by researchers at one of the world's leading companies in industrial production of minicircle DNA, this practical book is aimed...

The Social Media Marketing Book
The Social Media Marketing Book
Something strange is happening. Your advertising doesn’t work anymore, at least not like it used to. You used to be able to buy some TV time or put an ad in a newspaper, but nowadays everyone has TiVo or a DVR and gets their news online. The conversations that took place under industrial broadcast media about your products happened in small...
Genomics, Proteomics and Vaccines
Genomics, Proteomics and Vaccines

While the sequence of the human genome sequence has hit the headlines, extensive exploitation of this for practical applications is still to come. Genomic and post-genomic technologies applied to viral and bacterial pathogens, which are almost equally important from a scientific perspective, have the potential to be translated into useful...

Brain Damage and Repair: From Molecular Research to Clinical Therapy
Brain Damage and Repair: From Molecular Research to Clinical Therapy

This book builds a novel bridge from molecular research to clinical therapy. This approach reveals the functional features of neurons and glia in the particular context of vulnerability and self-protection, intracellular properties and extracellular matrix. Arising from this platform, this volume unfolds the molecular and systemic processes...

Vaccinia Virus and Poxvirology: Methods and Protocols (Methods in Molecular Biology)
Vaccinia Virus and Poxvirology: Methods and Protocols (Methods in Molecular Biology)

A comprehensive collection of cutting-edge methods to study and work with the vaccinia virus and other poxvirus gene transcriptions. These readily reproducible techniques can be used for the construction and characterization of recombinant viruses; for the study of poxvirus gene transcription and DNA replication; for the investigation of the...

Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

Iminosugars: From Synthesis to Therapeutic Applications
Iminosugars: From Synthesis to Therapeutic Applications
The field of iminosugars is a very exciting area of research. These carbohydrate mimetics were first imagined and synthesized by chemists in the 1960s before being isolated from Nature a few years later. Since the discovery of their biological activity as potent glycosidase inhibitors in the 1970s, iminosugars have been the subject...
Viruses and Nanotechnology (Current Topics in Microbiology and Immunology)
Viruses and Nanotechnology (Current Topics in Microbiology and Immunology)
Viral nanoparticles (VNPs) serve as excellent nanobuilding blocks for materials design and fabrication. The main advantages are their nanometer-range size, the propensity to self-assemble into monodisperse nanoparticles of discrete shape and size, the high degree of symmetry and polyvalency, the relative ease of producing large quantities, the...
The MD Anderson Manual of Medical Oncology
The MD Anderson Manual of Medical Oncology

A concise, up-to-date clinician's guide to cancer management -- from the leaders in the field

A Doody's Core Title!

The MD Anderson Cancer Center is ranked as the world's leading institution in cancer medicine. With publication of the MD Anderson Manual of Medical Oncology, the editorial...

Veterinary Virology, Third Edition
Veterinary Virology, Third Edition

Completely rewritten, this edition has expanded coverage of zoonotic viruses and the diseases they cause, and viruses and viral diseases of laboratory animals, poultry, fish, and wildlife. The concept of new emerging and reemerging viral diseases reflects the new perspective this concept has brought to veterinary and zoonotic virology and...

Human Antibody Therapeutics For Viral Disease (Current Topics in Microbiology and Immunology)
Human Antibody Therapeutics For Viral Disease (Current Topics in Microbiology and Immunology)

Although the utility of human antibodies as medical therapeutics for cancer and immune diseases has been well-established, it is only beginning to be realized for the treatment of viral infectious diseases. Polyclonal immunoglobulins have long been used for some viral diseases, but they have limited potency and disease scope. Only a single...

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