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CURRENT Medical Diagnosis and Treatment 2017 (Lange)
CURRENT Medical Diagnosis and Treatment 2017 (Lange)

This #1 annual internal medicine and clinical practice guide turns the latest research into improved patient outcomes – now fully updated and revised.

The Social Media Marketing Book
The Social Media Marketing Book
Something strange is happening. Your advertising doesn’t work anymore, at least not like it used to. You used to be able to buy some TV time or put an ad in a newspaper, but nowadays everyone has TiVo or a DVR and gets their news online. The conversations that took place under industrial broadcast media about your products happened in small...
Genomics, Proteomics and Vaccines
Genomics, Proteomics and Vaccines

While the sequence of the human genome sequence has hit the headlines, extensive exploitation of this for practical applications is still to come. Genomic and post-genomic technologies applied to viral and bacterial pathogens, which are almost equally important from a scientific perspective, have the potential to be translated into useful...

Brain Damage and Repair: From Molecular Research to Clinical Therapy
Brain Damage and Repair: From Molecular Research to Clinical Therapy

This book builds a novel bridge from molecular research to clinical therapy. This approach reveals the functional features of neurons and glia in the particular context of vulnerability and self-protection, intracellular properties and extracellular matrix. Arising from this platform, this volume unfolds the molecular and systemic processes...

Vaccinia Virus and Poxvirology: Methods and Protocols (Methods in Molecular Biology)
Vaccinia Virus and Poxvirology: Methods and Protocols (Methods in Molecular Biology)

A comprehensive collection of cutting-edge methods to study and work with the vaccinia virus and other poxvirus gene transcriptions. These readily reproducible techniques can be used for the construction and characterization of recombinant viruses; for the study of poxvirus gene transcription and DNA replication; for the investigation of the...

Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

Iminosugars: From Synthesis to Therapeutic Applications
Iminosugars: From Synthesis to Therapeutic Applications
The field of iminosugars is a very exciting area of research. These carbohydrate mimetics were first imagined and synthesized by chemists in the 1960s before being isolated from Nature a few years later. Since the discovery of their biological activity as potent glycosidase inhibitors in the 1970s, iminosugars have been the subject...
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