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Computer Viruses: from theory to applications (Collection IRIS)
Computer Viruses: from theory to applications (Collection IRIS)
This book deals with computer viruses envisaged from three different points of view, namely the theoretical fundamentals of computer virology, algorithmic and practical aspects of viruses and their potential applications to various areas. The theoretical formalization by means of Turing machines, self-reproducing automata and recursive functions...
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.

Gamification is revolutionizing the web and mobile apps.

Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most...

Technological Turf Wars: A Case Study of the Computer Antivirus Industry
Technological Turf Wars: A Case Study of the Computer Antivirus Industry
Computer security is a technical and social problem. It is just as much about social relationships as it is about computers as tools. Internet security professionals are as concerned with how people use information as they are with how machines manipulate and process that information. This book is a case study of how the knowledge systems...
Minicircle and Miniplasmid DNA Vectors: The Future of Non-viral and Viral Gene Transfer
Minicircle and Miniplasmid DNA Vectors: The Future of Non-viral and Viral Gene Transfer

This first title on the topic provides complete coverage, including the molecular basis, production and possible biomedical applications. Written by the most prominent academic researchers in the field as well as by researchers at one of the world's leading companies in industrial production of minicircle DNA, this practical book is aimed...

The Social Media Marketing Book
The Social Media Marketing Book
Something strange is happening. Your advertising doesn’t work anymore, at least not like it used to. You used to be able to buy some TV time or put an ad in a newspaper, but nowadays everyone has TiVo or a DVR and gets their news online. The conversations that took place under industrial broadcast media about your products happened in small...
Genomics, Proteomics and Vaccines
Genomics, Proteomics and Vaccines

While the sequence of the human genome sequence has hit the headlines, extensive exploitation of this for practical applications is still to come. Genomic and post-genomic technologies applied to viral and bacterial pathogens, which are almost equally important from a scientific perspective, have the potential to be translated into useful...

Brain Damage and Repair: From Molecular Research to Clinical Therapy
Brain Damage and Repair: From Molecular Research to Clinical Therapy

This book builds a novel bridge from molecular research to clinical therapy. This approach reveals the functional features of neurons and glia in the particular context of vulnerability and self-protection, intracellular properties and extracellular matrix. Arising from this platform, this volume unfolds the molecular and systemic processes...

Vaccinia Virus and Poxvirology: Methods and Protocols (Methods in Molecular Biology)
Vaccinia Virus and Poxvirology: Methods and Protocols (Methods in Molecular Biology)

A comprehensive collection of cutting-edge methods to study and work with the vaccinia virus and other poxvirus gene transcriptions. These readily reproducible techniques can be used for the construction and characterization of recombinant viruses; for the study of poxvirus gene transcription and DNA replication; for the investigation of the...

Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

Iminosugars: From Synthesis to Therapeutic Applications
Iminosugars: From Synthesis to Therapeutic Applications
The field of iminosugars is a very exciting area of research. These carbohydrate mimetics were first imagined and synthesized by chemists in the 1960s before being isolated from Nature a few years later. Since the discovery of their biological activity as potent glycosidase inhibitors in the 1970s, iminosugars have been the subject...
Viruses and Nanotechnology (Current Topics in Microbiology and Immunology)
Viruses and Nanotechnology (Current Topics in Microbiology and Immunology)
Viral nanoparticles (VNPs) serve as excellent nanobuilding blocks for materials design and fabrication. The main advantages are their nanometer-range size, the propensity to self-assemble into monodisperse nanoparticles of discrete shape and size, the high degree of symmetry and polyvalency, the relative ease of producing large quantities, the...
The MD Anderson Manual of Medical Oncology
The MD Anderson Manual of Medical Oncology

A concise, up-to-date clinician's guide to cancer management -- from the leaders in the field

A Doody's Core Title!

The MD Anderson Cancer Center is ranked as the world's leading institution in cancer medicine. With publication of the MD Anderson Manual of Medical Oncology, the editorial...

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