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Genomics, Proteomics and Vaccines
Genomics, Proteomics and Vaccines

While the sequence of the human genome sequence has hit the headlines, extensive exploitation of this for practical applications is still to come. Genomic and post-genomic technologies applied to viral and bacterial pathogens, which are almost equally important from a scientific perspective, have the potential to be translated into useful...

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a...

Social eCommerce: Increasing Sales and Extending Brand Reach
Social eCommerce: Increasing Sales and Extending Brand Reach

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time...

Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

Getting Started with Couchbase Server
Getting Started with Couchbase Server

Do you know what to do if your web application goes viral and usage suddenly explodes? This concise guide introduces you to Couchbase Server, an extremely fast NoSQL database that automatically distributes data across a cluster of commodity servers or virtual machines. You’ll learn hands-on how to build a Couchbase cluster...

The p53 Tumor Suppressor Pathway and Cancer (Protein Reviews, Vol. 2)
The p53 Tumor Suppressor Pathway and Cancer (Protein Reviews, Vol. 2)

The current year (2004) marks the Silver Anniversary of the discovery of the p53 tumor suppressor. The emerging ?eld ?rst considered p53 as a viral antigen and then as an oncogene that cooperates with activated ras in transforming primary cells in culture. Fueling the concept of p53 acting as a transforming factor, p53 expression was markedly...

Gene Therapy of Cancer: Methods and Protocols (Methods in Molecular Medicine)
Gene Therapy of Cancer: Methods and Protocols (Methods in Molecular Medicine)

Wolfgang Walther and Ulrike Stein survey the rapidly evolving field of cancer gene therapy and provide a broad array of leading-edge protocols for the delivery of therapeutic genes into tumors. Described in step-by-step fashion and enriched with each author's own practical tips, these readily reproducible methods are currently being...

Interferon: The 50th Anniversary (Current Topics in Microbiology and Immunology)
Interferon: The 50th Anniversary (Current Topics in Microbiology and Immunology)

A vital text for researchers and clinicians in the fields of virology and oncology alike, this book is a comprehensive guide to one of medicine’s most important tools that covers the most recent research. Important insights have been made in recent months that are challenging the accepted concept of the critical role of dsRNA in IFN...

The MD Anderson Manual of Medical Oncology
The MD Anderson Manual of Medical Oncology

A concise, up-to-date clinician's guide to cancer management -- from the leaders in the field

A Doody's Core Title!

The MD Anderson Cancer Center is ranked as the world's leading institution in cancer medicine. With publication of the MD Anderson Manual of Medical Oncology, the editorial...

The Neutrophils: New Outlook for Old Cells (3rd Edition)
The Neutrophils: New Outlook for Old Cells (3rd Edition)

This is a third edition of the popular book, which presents an overview of the most recent findings in the biology of neutrophils. These cells are critically important for protection against bacterial and viral infections and have been recently demonstrated to be a major contributor to tumor associated immune suppression. In addition,...

New Concepts of Antiviral Therapy
New Concepts of Antiviral Therapy

Antiviral drugs are vital - but imperfect - tools for treatment and prevention of viral infections. Undesirable effects, from drug resistant viruses to low oral bioavailability, toxicity and severe side effects limit clinical usefulness. These factors drive demand for improved antiviral strategies. This book offers an up-to-date review of new...

Marketing Analytics: Data-Driven Techniques with Microsoft Excel
Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel

Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that...

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