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Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series)
Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series)

The era of online video has arrived—now make it work for your business

In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and...

Learn Lua for iOS Game Development
Learn Lua for iOS Game Development
Apple has been issuing checks to developers, and the 2012 figures indicate that it has so far been to the tune of $5 billion. In the past, it used to be desktops with Microsoft-based products that were raking in money for developers, with Visual Basic, or earlier with database products such as dBase and FoxPro. While the major share...
How to Work for an Idiot, Revised and Expanded with More Idiots, More Insanity, and More Incompetency
How to Work for an Idiot, Revised and Expanded with More Idiots, More Insanity, and More Incompetency

"Anyone who has to work should read How to Work for an Idiot."
--USA Today

"There is no question that How to Work for an Idiot is a subversive book. People will pick it up expecting a tasty blend of commiseration and advice. They will put it down thinking, to paraphrase the famous
...

Essentials of Clinical Immunology
Essentials of Clinical Immunology

The fourth edition of this highly popular book has been extensively revised. The first chapter, a revision of the immune system, has been updated to provide the 'nitty-gritty' a student or trainee needs to know in order to understand diseases that have an immunological basis. Although the remainder of the book's focus is clinical,...

Hepatology: Diagnosis and Clinical Management
Hepatology: Diagnosis and Clinical Management

This book will be an affordable, highly practical handbook on hepatology, aimed at residents/trainees in gastroenterology, GI nurses, and recently qualified consultants to use as a quick reference when managing patients presenting with possible or overt liver disease.

It will be of particular use for those GI...

Molecular Plant Immunity
Molecular Plant Immunity

Molecular Plant Immunity provides an integrated look at both well-established and emerging concepts in plant disease resistance providing the most current information on this important vitally important topic within plant biology. Understanding the molecular basis of the plant immune system has implications on the development of new...

Experience the Message: How Experiential Marketing Is Changing the Brand World
Experience the Message: How Experiential Marketing Is Changing the Brand World
Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which...
The PayPal Official Insider Guide to Selling with Social Media: Make money through viral marketing (PayPal Press)
The PayPal Official Insider Guide to Selling with Social Media: Make money through viral marketing (PayPal Press)

This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with...

Proteasome Inhibitors in Cancer Therapy (Cancer Drug Discovery and Development)
Proteasome Inhibitors in Cancer Therapy (Cancer Drug Discovery and Development)

A panel of leading academic and pharmaceutical investigators takes stock of the remarkable work that has been accomplished to date with proteasome inhibitors in cancer, and examines emerging therapeutic possibilities. The topics range from a discussion of the chemistry and cell biology of the proteasome and the rationale for proteasome...

Digital Video: Moving Images and Computers (The Digital World)
Digital Video: Moving Images and Computers (The Digital World)

With the development of easy-to-use video-editing software, inexpensive camera equipment, and a worldwide audience courtesy of the Internet, creating and watching digital video has become a popular pastime among average computer users. The growth of digital video has changed the way movies and television programs are produced and distributed...

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”

--Chris Brogan, president of Human Business Works

...

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a...

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