 Consumer Behaviour and Analytics
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with... |  |  |  |  MATLAB with Applications to Engineering, Physics and Finance
Master the tools of MATLAB through hands-on examples
Shows How to Solve Math Problems Using MATLAB
The mathematical software MATLAB® integrates computation, visualization, and programming to produce a powerful tool for a number of different tasks in mathematics. Focusing on the... |