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Handbook of Pricing Research in MarketingPricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together... | | Insider Threats in Cyber Security (Advances in Information Security)
Insider Threats in Cyber Security is a cutting edge text presenting IT and non-IT facets of insider threats together. This volume brings together a critical mass of well-established worldwide researchers, and provides a unique multidisciplinary overview. Monica van Huystee, Senior Policy Advisor at MCI, Ontario, Canada comments "The book... | | Logic and the Modalities in the Twentieth Century, Volume 7 (Handbook of the History of Logic)
Logic and the Modalities in the Twentieth Century is an indispensable research tool for anyone interested in the development of logic, including researchers, graduate and senior undergraduate students in logic, history of logic, mathematics, history of mathematics, computer science and artificial intelligence, linguistics, cognitive science,... |
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