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Contemporary Marketing
Contemporary Marketing

 

Products often begin their lives as something extraordinary, and as they grow they continue to
evolve. The most successful products in the marketplace are those that know their strengths and have
branded and marketed those strengths to form a passionate emotional connection with loyal...
Management (with InfoTrac 1-Semester Printed Access Card)
Management (with InfoTrac 1-Semester Printed Access Card)

MANAGEMENT, 4th edition by Chuck Williams presents management theory and applications in an engaging narrative style that students will find both enjoyable and illuminating. Williams focuses on the most important management theories and concepts, enhancing and illustrating them with detailed examples and stories that pull students into the...

Essentials of Statistics for Business and Economics (with CD-ROM)
Essentials of Statistics for Business and Economics (with CD-ROM)

Trust the latest version of this market-leading essentials text to introduce sound statistical methodology in a proven applications setting. ESSENTIALS OF STATISTICS FOR BUSINESS AND ECONOMICS, 5e, includes all of the strengths of the longer best-selling Anderson/Sweeney/Williams STATISTICS FOR BUSINESS AND ECONOMICS, with a focus on the most...

Economics: Principles and Applications
Economics: Principles and Applications

Because issues of policy and real applications are critical to the principles of economics course, acclaimed economists Hall and Lieberman have made the latest edition of their cutting-edge text as current as today's headlines, giving students a real-world, up-to-the-minute overview that presents economics as a unified discipline. Taking...

Organization Theory and Design (with InfoTrac)
Organization Theory and Design (with InfoTrac)
My vision for the Ninth Edition of Organization Theory and Design is to integrate contemporary problems about organization design with classic ideas and theories in a way that is interesting and enjoyable for students. Significant changes in this edition include updates to every chapter that incorporate the most recent ideas, new...
Management: Challenges for Tomorrow's Leaders (with InfoTrac 1-Semester)
Management: Challenges for Tomorrow's Leaders (with InfoTrac 1-Semester)

In the Fifth Edition of this nationally acclaimed book, students learn the management skills and competencies that will enable them to meet the challenges they'll experience as leaders in tomorrow's dynamic, rapidly changing business environment. The authors focus on key management principles and how they apply in real business...

Management
Management

MANAGEMENT, Fifth Edition, by Chuck Williams presents management theory and applications in an engaging narrative style that students will find both enjoyable and illuminating. Williams focuses on the most important management theories and concepts, enhancing and illustrating them with detailed examples and stories that pull students into the...

The Psychology of Food Choice (Frontiers in Nutritional Science)
The Psychology of Food Choice (Frontiers in Nutritional Science)
We all eat foods every day and in Western societies we are confronted with a vast array of different types of foods with different prices, offering different sensory experiences and of varying composition in terms of nutritional components. Although the proportion of income spent on food has declined, food nevertheless remains...
Selenium in Food and Health
Selenium in Food and Health
Selenium is a contradictory nutrient. It has been called the essential poison—too much of it in the diet can be toxic; too little can result in chronic, and sometimes fatal, deficiency. Even health authorities have at times been confused. Although today in the USA, as in most other countries, selenium appears among the trace...
Prevention of Allergy and Allergic Asthma (Chemical Immunology and Allergy)
Prevention of Allergy and Allergic Asthma (Chemical Immunology and Allergy)

In the western world, the prevalence of allergy and asthma has increased two- to threefold over the last 40 years and has reached epidemic proportions. This book represents the first complete document containing recommendations on the prevention of allergy and allergic asthma based on the current understanding of the immunological mechanisms...

Leadership: Theory, Application, & Skill Development (with Bind-In InfoTrac Printed Access Card)
Leadership: Theory, Application, & Skill Development (with Bind-In InfoTrac Printed Access Card)

LEADERSHIP, 4th Edition is intended for the undergraduate course titled "Leadership". The course is typically found in the department of management but is also offered occasionally through the ROTC program and education departments.

This book is intended for leadership courses offered at the undergraduate and graduate...
Immunodominance
Immunodominance
The normal, intact immune system does not have equal probability of responding to every potential part of a protein. It has been known for more than 50 years that only parts of the protein that are “outside” are available for antibody binding. Yet, with the advent of Western blotting techniques, antibodies that react...
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