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 Sales Management: Analysis and Decision Making
Our objective in writing the sixth edition of Sales Management: Analysis and Decision
Making was to continue to present comprehensive and rigorous coverage of contemporary
sales management in a readable, interesting, and challenging manner. Findings
from recent sales management research are blended with examples of current sales... | | A First Course in Statistical Programming with R
This text began as notes for a course in statistical computing for second year actuarial and statistical students at the University of Western Ontario. Both authors are interested in statistical computing, both as support for our other research and for its own sake. However, we have found that our students were not learning the right sort of... | | Exploring Marketing Research
EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing... |
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Marketing Strategy
Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and... | | Management (with InfoTrac Printed Access Card)
Discover true innovation in management today - within the pages and throughout the technology-driven package accompanying the latest edition of this market-leading text. Respected author Richard Daft helps you build better managers for today and tomorrow with the latest managerial theories based on established research, engaging contemporary... | | Intermediate Accounting
From the smallest mom-and-pop retailer to the largest multinational corporation, businesses
of all sizes are recognizing that accounting professionals are no longer simply
“number crunchers” but rather essential partners in achieving the fundamental goals
of their organization.
Study the central activities of a... |
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Cost Management: Accounting and Control, 6th Edition
Over the past twenty years, changes in the business environment have profoundly
affected cost accounting and cost management. A few examples of these changes
are an increased emphasis on providing value to customers, total quality management,
time as a competitive element, advances in information and manufacturing technology,... | | Principles of Accounting
This revision of Principles of Accounting is the most significant in the book’s long
history. The substantial changes we have made meet the needs of today’s students,
who not only face a business world increasingly complicated by ethical
issues, globalization, and technology, but who also have more demands on
their... | | Survey of Accounting (Available Titles Cengagenow)
Survey of Accounting, Fifth Edition, is designed for a one-term introductory
accounting course. It provides an overview of the basic
topics in financial and managerial accounting, without the extraneous
accounting principles topics that must be skipped or otherwise
modified to fit into a one-term course. Written for students... |
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