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Retailing
Retailing

Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine...

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
The field of marketing communications is ever-changing. Brand managers continually attempt to gain advantage over competitors and endeavor to achieve larger market shares and profits for the brands they manage. Marketing communications, or marcom, is just one element of the marketing mix, but advertising, promotions,...
Strategic Management: Concepts and Cases (with InfoTrac®)
Strategic Management: Concepts and Cases (with InfoTrac®)

STRATEGIC MANAGEMENT: CONCEPTS AND CASES, 7th edition provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a...

Financial Accounting: An Integrated Statements Approach
Financial Accounting: An Integrated Statements Approach

Duchac, Reeve, Warren provides an effective new approach to help accounting majors and business students learn and understand financial accounting. The text introduces an integrated financial statements framework that clearly illustrates the inter-relationships between the cash flow statement, income statement and the balance sheet. This...

Economics: Private & Public Choice, 11th Edition
Economics: Private & Public Choice, 11th Edition

Authors James D. Gwartney, Richard L. Stroup, Russell S. Sobel, and David Macpherson, believe that a course on principles of economics should focus on the power and relevance of the economic way of thinking. It is this belief and corresponding writing approach that has made ECONOMICS: PRIVATE AND PUBLIC CHOICE one of South-Western's most...

Investment Analysis and Portfolio Management
Investment Analysis and Portfolio Management

The purpose of this book is to help you learn how to manage your money to derive the maximum benefit from what you earn. Mixing investment instruments and capital markets with the theoretical detail on evaluating investments and opportunities to satisfy risk-return objectives along with how investment practice and theory is influenced by...

Principles of Economics
Principles of Economics

In writing this textbook, Mankiw has tried to put himself in the position of someone seeing economics for the first time. The author's conversational writing style is superb for presenting the politics and science of economic theories to tomorrow's decision-makers. Because Mankiw wrote it for the students, the book stands out among...

Business Analysis and Valuation: Using Financial Statements, Text and Cases
Business Analysis and Valuation: Using Financial Statements, Text and Cases

This text is divided into separate learning parts that cover both the why and how of accounting. For use after the intermediate accounting course, this book supplies cases based on real world applications, appropriate for graduate students, professionals and high-level undergraduate accounting students. It may also be used in a capstone...

Family Business Models: Practical Solutions for the Family Business
Family Business Models: Practical Solutions for the Family Business
In the early 20th century, American sociologist W. I. Thomas won fame with the statement: ‘If men define situations as real, they are real in their consequences.’ This fundamental observation on human behavior, now known as the Thomas theorem, became a cornerstone of contemporary sociology. The idea that our...
Candlestick Charting Explained: Timeless Techniques for Trading Stocks and Futures
Candlestick Charting Explained: Timeless Techniques for Trading Stocks and Futures

The preface for the second edition still says most of the facts that

need to be here, with only a few changes and additions given below.

A number of new candle patterns have been developed since the first edition came out in 1992. Many of these were created to fill the holes in the original Japanese versions
...
The Noetics of Nature: Environmental Philosophy and the Holy Beauty of the Visible (Groundworks: Ecological Issues in Philosophy and Theology)
The Noetics of Nature: Environmental Philosophy and the Holy Beauty of the Visible (Groundworks: Ecological Issues in Philosophy and Theology)

Contemplative or "noetic" knowledge has traditionally been seen as the highest mode of understanding, a view that persists both in many non-Western cultures and in Eastern Christianity, where "theoria physike," or the illumined understanding of creation that follows the purification of the heart, is seen to provide deeper...

Acid Dreams: The Complete Social History of LSD: The CIA, the Sixties, and Beyond
Acid Dreams: The Complete Social History of LSD: The CIA, the Sixties, and Beyond
Few events have had a more profound impact on the social and cultural upheavals of the Sixties than the psychedelic revolution spawned by the spread of LSD. This book for the first time tells the full and astounding story—part of it hidden till now in secret Government files—of the role the mind-altering drug played in our recent...
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