Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine...
Since the breakdown of the socialist regimes in Central and Eastern Europe, with their planned economies and lack of entrepreneurial freedom, a dramatic development of free markets and competitive enterprises in an extremely turbulent economic environment has been observed. One of these countries, Poland, can be regarded as a...
Computer-mediated participation is at the crossroads. In the early heady days of the digital revolution, access to "high" technologies such as GIS promised the empowerment of marginalized communities by providing data and information that was previously hidden away from public view. To a great extent, this goal has been achieved at...
The field of marketing communications is ever-changing. Brand managers continually
attempt to gain advantage over competitors and endeavor to achieve larger
market shares and profits for the brands they manage. Marketing communications,
or marcom, is just one element of the marketing mix, but advertising, promotions,...
Wittgenstein is one of the most important and influential twentieth-century philosophers in the western tradition. In his Philosophical Investigations he undertakes a radical critique of analytical philosophy's approach to both the philosophy of language and the philosophy of mind. The Routledge Guidebook to Wittgenstein's...
This first edition of The Rough Guide to Dubai is the ultimate companion to the world's most exciting tourist destination, where Eastern and Western cultures merge. You can find expert coverage of everything from traditional souks to state-of-the-art tourist attractions, beautiful beaches to "seven-star" hotels. Plus,...
An Anthropology of Marxism offers Cedric Robinson's analysis of the history of communalism that has been claimed by Marx and Marxists. Suggesting that the socialist ideal was embedded both in Western and non-Western civilizations and cultures long before the opening of the modern era and did not begin with or depend on the...
Are you doing all you can to further your career as a software developer? With today's rapidly changing and ever-expanding technologies, being successful requires more than technical expertise. To grow professionally, you also need soft skills and effective learning techniques. Honing those skills is what this book is all about. Authors Dave...
STRATEGIC MANAGEMENT: CONCEPTS AND CASES, 7th edition provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a...
From the smallest mom-and-pop retailer to the largest multinational corporation, businesses
of all sizes are recognizing that accounting professionals are no longer simply
“number crunchers” but rather essential partners in achieving the fundamental goals
of their organization.
Duchac, Reeve, Warren provides an effective new approach to help accounting majors and business students learn and understand financial accounting. The text introduces an integrated financial statements framework that clearly illustrates the inter-relationships between the cash flow statement, income statement and the balance sheet. This...
This volume casts a fresh look on how the political spaces of the Western Balkan states (Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Kosovo, Macedonia and Albania) are shaped, governed and transformed during the EU accession process. The contributors argue that EU conditionality in the Western Balkans does not work...
