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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.

Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services,...

Just Doing My Job: Stories of Service from World War II
Just Doing My Job: Stories of Service from World War II
Preserving the personal histories of civilians and soldiers who united to defend America during the Second World War, this oral history tells the stories of ordinary citizens who left jobs and families behind to contribute to the war effort. Chronicling the sacrifices made by otherwise average people, this...
Programming for Peace: Computer-Aided Methods for International Conflict Resolution and Prevention
Programming for Peace: Computer-Aided Methods for International Conflict Resolution and Prevention
From its beginning in the fifties of the last century, Artificial Intelligence was heavily supported by “defence agencies” in order to make “better warfare”.

But, if an AI researchers assumes that her/his discipline really can deliver results—otherwise s/he would be a dishonest researcher—then why not
...
Feminism: A Reference Handbook
Feminism: A Reference Handbook

This book is intended to provide a gateway into the study of modern feminism, to give an overview of resources on the subject, and to present the modern feminist vision of women’s issues and status. I have focused on what has come to be known as the “second wave” of feminism and on today’s...

Magic For Dummies
Magic For Dummies

You don’t need a white tiger, expensive props, or hours of preparation to do magic. With a little practice, some clever misdirection (which lays at the heart of all magic tricks), and showmanship, you can surprise family, friends, and coworkers using a few everyday items!

If you’re looking to saw a beautiful women in...

Game Design, Second Edition
Game Design, Second Edition
Game design is a highly collaborative art. Each of us who works in the industry is
a game designer, whether he knows it or not. From testers and producers to programmers,
artists, marketers, and executives, we all shape the games that pass
through our hands. The product that appears on the shelves is the sum of all our efforts....
Gender Issues and Sexuality: Essential Primary Sources
Gender Issues and Sexuality: Essential Primary Sources

Gender Issues and Sexuality: Essential Primary Sources provides insight into the personal, social, and political issues of gender and sexuality—issues that range from what many hold as intimate matters of personal belief to matters that stir, shake, and thus profoundly shape modern society.

The women’s rights and gay...

Women in Social Change: Visions, Struggles and Persisting Concerns (Social Change in Contemporary India)
Women in Social Change: Visions, Struggles and Persisting Concerns (Social Change in Contemporary India)
Women in Social Change: Visions, Struggles and Persisting Concerns captures the evolution of key debates on women’s rights in independent India. Authored by eminent scholars and emerging experts of their time, the articles encapsulate developments which have given the women’s rights movement and women’s studies imaginative...
Your Money or Your Life
Your Money or Your Life
I try not to distinguish between business news and general news. To me, the two are the same . . .

Over the quarter century I've been doing this -- first in print, then in broadcasting, then in print and broadcasting -- I'm amazed at how many people seem to believe that if it's about Wall Street, it's not about Main Street.

I think...

Building the Global Fiber Optics Superhighway
Building the Global Fiber Optics Superhighway

Many wonderful stories have contributed to the growth and worldwide renown of the fiber optics industry. From its improbable roots in the 1960s and the important early laser work by Stewart Miller and colleagues at Bell Laboratories to seminal discoveries by Coming’s Don Keck, Robert Maurer, and Peter Schultz in 1970 demonstrating that...

Cubism (Art of Century)
Cubism (Art of Century)

Les Demoiselles d’Avignon: five young women that changed modern art forever. Faces seen simultaneously from the front and in profile, angular bodies whose once voluptuous feminine forms disappear behind asymmetric lines-with this painting, Picasso revolutionised the entire history of painting. Cubism was thus born in 1907....

Heroic Wives Rituals, Stories and the Virtues of Jain Wifehood
Heroic Wives Rituals, Stories and the Virtues of Jain Wifehood

Although in Hinduism it is mainly used to refer to widow immolation, the term 'sati' means 'true woman' - a female hero. Whitney Kelting has learned that in Jainism satis appear as subjects of devotional hymns. This seems paradoxical, given that Jain spirituality is to disengage oneself from worldly existence and Jain devotionalism is usually...

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