Make the most of your ability to teach business-to-business marketing!

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and...

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern...

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.

'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field...

An introduction to British accounting system and regulations, this book supplies an insight into British accounting standards and taxation issues, supported by examples and review questions. It covers financial and management accounting and takes into account the international framework for UK limited companies. Extremely up-to-date, the text...

If you run a business that bills for its time, it’s time you looked into Sage Timeslips and all it can do for you. This practical and friendly guide will help you get to know the Timeslips interface, set up templates for your business,...

Organized around eight fundamental ideas, Key concepts in energy history explores the discoveries, technologies and new paradigms in the field of energy, and how they have changed the course of history. Complex technical concepts such as the “rebound effect”, “technological hybridization”, “marginal cost...

This book describes co-design approaches, and establishes the links between the QoC (Quality of Control) and QoS (Quality of Service) of the network and computing resources. The methods and tools described in this book take into account, at design level, various parameters and properties that must be satisfied by systems controlled through a...

Navigate the economy with this insightful new book The world is awash with economic information. Governments release reports. Pundits give their interpretation on television. And the stock market may go its own way, confusing everyone. How can you better understand what it means for you? Big Picture Economics , a new book by award-winning...

The first year of developing a new sales territory or establishing new customers is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on products, grab a customer list, start calling for appointments, discover opportunities, and close deals. In...