Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most...

The third edition of Engineering Noise Control has been thoroughly revised, updated and extended. Each chapter contains new material, much of which is not available elsewhere. The result is a comprehensive discussion of the theoretical principles and concepts of acoustics and noise control, a detailed discussion of the hearing...

Managers do not have the luxury of abdicating participation in information systems decisions.Managers who choose to do so risk limiting their future business options. Information systems are at the heart of virtually every business interaction, process, and decision, especially when one considers the vast penetration of the Web in the...

Since the publication of the first edition of The Description Logic Handbook in 2003, the interest in Description Logics (DL) has steadily increased. This applies both to the number of active DL researchers working on DL theory and implementations of reasoning services, and to the number of applications based on DL technology. One...

The iPad 2 and the original iPad, taken together, are the biggest thing to hit computing in years. Drawing on the best of Apple’s iPhone and iPod touch products, and Apple’s Macintosh personal computers, while introducing a whole new way of seeing and interacting with information, the two new devices have grabbed the...