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Google Analytics
Google Analytics

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to...

Quirkology: How We Discover the Big Truths in Small Things
Quirkology: How We Discover the Big Truths in Small Things

An award-winning psychologist exposes the truth behind life's little oddities and absurdities in this quirky and practical guide to life.

For over twenty years, psychologist Professor Richard Wiseman has examined the quirky science of everyday life. In Quirkology, he navigates the backwaters of human behavior, discovering the...

WordPress and Flash 10x Cookbook
WordPress and Flash 10x Cookbook

WordPress is much more than just a blogging platform now. This flexible CMS is the power behind millions of URLs, including blue-chip companies, small business, and personal websites. Flash is a world-famous multimedia platform. This book will show you the best of the proven and popular strategies and techniques to deliver rich multimedia...

Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that’s how!

...

Facebook Marketing: Designing Your Next Marketing Campaign (2nd Edition) (Que Biz-Tech)
Facebook Marketing: Designing Your Next Marketing Campaign (2nd Edition) (Que Biz-Tech)

The All-New, Up-to-the-Minute Guide to Facebook® Marketing: Better Techniques, Better Results!

 

In this completely revised book, top Facebook...

Google (Corporations That Changed the World)
Google (Corporations That Changed the World)

It's the American dream—start a company, make a fortune, and retire early. But to become multimillionaires in their twenties, as Google founders Larry Page and Sergey Brin did, boggles the mind. All they did, after all, is come up with a better way to search for things on the Internet, right? Only in part. No company achieves a...

Moodle 1.9 English Teacher's Cookbook
Moodle 1.9 English Teacher's Cookbook

Connecting the ideas of students is one of the most difficult tasks to carry out in the teaching process. Performing these types of tasks through Moodle will help you overcome complex situations while you teach. If you are looking for a guide that will show you how to improve your skills in using Moodle, as well as enhance your way of...

One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition
One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition

Markets are becoming increasingly fragmented as the result of global competition. As more companies vie for niche market positions, they spin out a broader array of product and service offerings. The Web, with its relatively low barriers to entry, has accelerated this competition by orders of magnitude. The wide availability of online...

Clout: The Art and Science of Influential Web Content (Voices That Matter)
Clout: The Art and Science of Influential Web Content (Voices That Matter)

The web is all about action verbs. We click. We search. We navigate. We make choices. Alone among other forms of media, we’re the ones who control our experience.

When organizations try to connect with their customers online, one of the first things they always want to know is “how can we get our users to do...

Creating a Website: The Missing Manual
Creating a Website: The Missing Manual

These days, it’s all but impossible to find someone who hasn’t heard of the Internet. Companies create websites before they make business plans. Political activists skip the debates and trash-talk their opponents online. Even formerly technophobic grandmothers spend hours emailing old friends (and selling the odd family...

The Facebook Marketing Book
The Facebook Marketing Book

Originally a network for select college students, Facebook first expanded into high schools, then larger networks, collecting students and colleagues across the country and, eventually, the world. Now you can not only identify your romantic partner and growing circle of friends, but also your parents and siblings. Your mom is on...

Switching to the Mac: The Missing Manual, Snow Leopard Edition
Switching to the Mac: The Missing Manual, Snow Leopard Edition
What’s going on with the Mac these days?

Apple was the only computer company whose sales actually increased during the recession. The Mac’s market share has tripled since 2005. And Mac how-to book sales are up about 35 percent over two years ago (woo-hoo!).

And then there’s the most significant statistic of
...
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