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Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

Micromessaging: Why Great Leadership is Beyond Words
Micromessaging: Why Great Leadership is Beyond Words

Should you sweat the small stuff?

Absolutely, says Stephen Young-especially when it comes to those critical behaviors that can make or break performance. The reason is simple: no matter what you think you're saying, your words, gestures, and tone of voice can actually communicate something entirely different.

...

Becoming a Values-Based Leader
Becoming a Values-Based Leader

What is Values-Based Leadership? How does one become a Values-Based Leader? Why Value-Based Leadership? Certainly these are critical questions. It is now widely recognized that effective leaders, from Martin Luther King through political leaders and corporate executives, have a foundation of values that guide their decision-making, and...

Computer Science with MATHEMATICA ®: Theory and Practice for Science, Mathematics, and Engineering
Computer Science with MATHEMATICA ®: Theory and Practice for Science, Mathematics, and Engineering

Computer algebra systems have revolutionized the use of computers within mathematics research, and are currently extending that revolution to the undergraduate mathematics curriculum. But the power of such systems goes beyond simple algebraic or numerical manipulation. In this practical resource Roman Maeder shows how computer-aided...

Tkinter GUI Application Development Blueprints
Tkinter GUI Application Development Blueprints

Master GUI programming in Tkinter as you design, implement, and deliver ten real-world applications from start to finish

About This Book

  • Conceptualize and build state-of-art GUI applications with Tkinter
  • Tackle the complexity of just about any size GUI application with a structured and...
Building Chatbots with Python: Using Natural Language Processing and Machine Learning
Building Chatbots with Python: Using Natural Language Processing and Machine Learning
Build your own chatbot using Python and open source tools. This book begins with an introduction to chatbots where you will gain vital information on their architecture. You will then dive straight into natural language processing with the natural language toolkit (NLTK) for building a custom language processing platform for your...
Work On Your Game: Use the Pro Athlete Mindset to Dominate Your Game in Business, Sports, and Life
Work On Your Game: Use the Pro Athlete Mindset to Dominate Your Game in Business, Sports, and Life
Your game plan for career success?from International Basketball Pro Dre Baldwin

No one knows how to turn unrelenting self-belief into hard-and-fast career results better than Dre Baldwin. When everyone and everything was telling him to give up on his goal of playing pro basketball, he got focused on his future, and
...
Microsoft Windows XP Registry Guide
Microsoft Windows XP Registry Guide

The registry is the heart and soul of Microsoft Windows XP. In my other registry books, I said the same thing about the registry in every version of Windows since Microsoft Windows 95, and by the time you're finished reading this book, I hope you'll agree. The registry contains the configuration data that makes the operating system work. The...

Documenting Software Architectures: Views and Beyond
Documenting Software Architectures: Views and Beyond

"This book is of immense value. It should save you months of trials and errors, lots of undeserved hassle, and many costly mistakes that could potentially jeopardize the whole endeavor. It will become an important reference on the shelf of the software architect."—From the Foreword by Philippe Kruchten,...

Professional Ajax (Programmer to Programmer)
Professional Ajax (Programmer to Programmer)
Combining tried-and-true CSS, XML, and JavaScript™ technologies, Ajax provides web developers with the ability to create more sophisticated and responsive user interfaces and break free from the "click-and-wait" standard that has dominated the web since its introduction.

This book discusses the range of request brokers...

Implementing CIFS: The Common Internet File System
Implementing CIFS: The Common Internet File System

"The book that Microsoft should have written, but didn't."
—Jeremy Allison, Samba Team

"Your detailed explanations are clear and backed-up with source code—and the numerous bits of humor make a dry subject very enjoyable to read."
—J.D. Lindemann, network engineer, Adaptec, Inc.

The...

Managing NFS and NIS, 2nd Edition
Managing NFS and NIS, 2nd Edition
A modern computer system that's not part of a network is even more of an anomaly today than it was when we published the first edition of this book in 1991. But however widespread networks have become, managing a network and getting it to perform well can still be a problem.
Managing NFS and NIS, in a new edition based on Solaris 8,
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unlimited object storage image
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