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 The Executive MBA for Engineers and Scientists
All too often, a simple lack of understanding of fundamental business concepts is enough to prevent capable scientists and engineers from receiving otherwise deserved promotions. These days, technical merit and hard work alone no longer guarantee upward mobility. For scientists and engineers with aspirations of moving up the corporate ladder... |  |  How to Argue: Powerfully, Persuasively, Positively
The ability to persuade, influence and convince is a vital skill for success in work and life. However, most of us have little idea how to argue well. Indeed, arguing is still seen by many as something to be avoided at all costs, and mostly it's done poorly, or not at all. Yet it's possibly the most powerful and yet most neglected... |  |  Analogue-based Drug Discovery
The first authoritative overview of past and current strategies for successful drug development by analog generation, this unique resource spans all important drug classes and all major therapeutic fields, including histamine antagonists, ACE inhibitors, beta blockers, opioids, quinolone antibiotics, steroids and anticancer platinum... |
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 |  |  Reference Modeling for Business Systems Analysis
Conceptual models play an increasingly important role in all phases of the information systems life cycle. Despite being vital for developing information systems, the modeling process is often resource consuming and faulty. Reference Modeling for Business Systems Analysis addresses the problems by covering methodological issues and reference... |  |  Innovate!: How Great Companies Get Started in Terrible Times
Learn the lessons of how great companies began in the worst economic times
Eli Lilly. IBM. Medtronic, Procter & Gamble. Hewlett-Packard and Marvel Entertainment. All great companies and all made their start during the worst economic times.
Innovate!: How Great Companies Get Started in Terrible Times is first... |
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