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Pharmaceutical Innovation: Incentives, Competition, and Cost-Benefit Analysis in International Perspective
Pharmaceutical Innovation: Incentives, Competition, and Cost-Benefit Analysis in International Perspective

The pharmaceutical industry worldwide is a rapidly burgeoning industry contributing to growth of gross domestic product and employment. Technological change in this field has been very rapid, with many new products being introduced. For this reason in part, health care budgets throughout the world have increased dramatically, eliciting...

Psychodermatology: The Psychological Impact of Skin Disorders
Psychodermatology: The Psychological Impact of Skin Disorders
Psychodermatology covers all aspects of how the mind and body interact in relation to the onset and progression of various skin disorders. This book is the first text written by a multidisciplinary team of psychiatrists, psychologists, child specialists and dermatologists for all the health professionals who treat patients with...
Writing Winning Business Proposals, Third Edition
Writing Winning Business Proposals, Third Edition

Winning proposals that turn prospects into clients

Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, Writing Winning Business Proposals features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal.

...

Obstetrics in Family Medicine: A Practical Guide (Current Clinical Practice)
Obstetrics in Family Medicine: A Practical Guide (Current Clinical Practice)
A few years ago, a medical student who was working with me was struck by a car while crossing the street during her lunch hour. Because she could not walk after the accident, she was taken to the emergency department for evaluation, which included an x-ray of her leg. I met her there just as the radiologist was informing her...
Start with Why: How Great Leaders Inspire Everyone to Take Action
Start with Why: How Great Leaders Inspire Everyone to Take Action
This book is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them. Although these "natural-born leaders" may have come into the world with a predisposition to inspire, the ability is not reserved for them exclusively. We can...
Google SketchUp for Game Design: Beginner's Guide
Google SketchUp for Game Design: Beginner's Guide

Creating video game environments similar to the best 3D games on the market is now within the capability of hobbyists for the first time, with the free availability of game development software such as Unity 3D, and the ease with which groups of enthusiasts can get together to pool their skills for a game project. The sheer number of these...

DC Power System Design for Telecommunications (IEEE Telecommunications Handbook Series)
DC Power System Design for Telecommunications (IEEE Telecommunications Handbook Series)

Straightforward, systematic approach for designing reliable dc power systems for telecommunications

Here is a must-have resource for anyone responsible for designing, installing, and maintaining telecommunications systems. The text explains how to design direct current (dc) power systems that operate at nominal voltages of 24
...

Presentations and Public Speaking for Dummies
Presentations and Public Speaking for Dummies
Welcome to Public Speaking & Presentations For Dummies, a book that we intend to help you have audiences eating out of the palms of your hands. We show you how to use basic speaking skills to influence your boss, colleagues, customers, relatives, loved ones, butcher, baker, candlestick maker, and anyone else who matters in your...
Obstetrics: Normal and Problem Pregnancies: Book with Online Access, 5e
Obstetrics: Normal and Problem Pregnancies: Book with Online Access, 5e

Must-have expertise for today's challenging fast-changing field! This classic reference is your place to turn for all of the guidelines you need on the diagnosis, therapy, and management of both normal and high-risk patients. Inside you'll find state-of-the-art guidance on the challenges you face, with new chapters covering placental...

Metric Handbook: Planning and Design Data, Third Edition
Metric Handbook: Planning and Design Data, Third Edition

Take a look at the dedicated microsite for free sample content - architecturalpress.com/the-metric-handbook

Originally devised as a guide for converting from imperial to metric measurements, 'The Metric Handbook' has since been totally transformed into the major handbook of planning and design data for...

Customer Service: New Rules for a Social Media World (Que Biz-Tech)
Customer Service: New Rules for a Social Media World (Que Biz-Tech)

Use Social and Viral Technologies to Supercharge your Customer Service!

 

Using social media, you can deliver amazing customer service–and generate an army of fans who’ll promote you in good times, and rescue you from disaster....

Neuroethics: Challenges for the 21st Century
Neuroethics: Challenges for the 21st Century
In the late 1960s, a new field of philosophical and moral enquiry came into existence. Bioethics, as it soon came to be called, quickly mushroomed: it developed its own journals, its own professional associations, its own conferences, degree programs and experts. It developed very rapidly for many reasons, but no doubt the main...
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