Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros...
The first book that covers convergence of voice, video and data networks from a vendor-neutral perspective.
*Covers the latest standards and those being developed in an ever-evolving field *Provides insight into the latest technology of video and data over wireless networks and how convergence will be a driving force in...
Are you ready to reap the benefits of the bestselling contact relationship manager (CRM) software on the market today? Well, then—get into the act with ACT! 2008 and find out how the latest version of this exciting software enables you to set up a database that’s right for you so that you can focus on your business and career...
With the Right Resource, Upgrading’s Easier than You Think
Ever feel like PC technologies evolve so quickly that your own machine is out of date just months after you get it? Now you can keep up without taking it to a professional, without getting in trouble, and without buying a new one. Upgrading Your Home...
Absolute Beginner's Guide to Databases brings the elements of a database together using easy to understand language, perfect for the true beginner. It not only gives specific hands on practice, but also provides an overview of designing, maintaining and using a database. This book covers what databases are used for, why databases are...
A software testing survival guide to deliver winning Internet-based applications
Accessibility, reliability, availability, and security of Web applications on all types of platforms are key to winning business and customers. The technol-ogy continues to change at a fast pace, and savvy end-users are demanding products and services with fewer...
UML 2 Certification Guide Fundamental and Intermediate Exams Tim Weilkiens Bernd Oestereich
The authors have proven their mettle by teaching UML expertise in classroom settings that led to remarkably high OCUP test passing rates, just weeks after the UCOP Program became available worldwide. You have taken the right...
This monograph is a detailed introductory presentation of the key classes of intelligent data analysis methods. The ten coherently written chapters by leading experts provide complete coverage of the core issues.
The first half of the book is devoted to the discussion of classical statistical issues, ranging from the basic concepts of...
Standard Processors have been the fuel for the computer revolution over the last 50 years. A new technology called Custom Embedded Processors is fast becoming the key enabling technology of the next 50 years. In this book the reader will learn the basic theory, and practical examples of how this powerful new approach has been put to use. It's a...
Mark Weisers vision of computers moving out of our focus of attention and becoming oblivious devices that occur in large numbers and provide smart computing und communication services to individuals as needed is still far from being reality.
This book puts the larger vision of ubiquitous computing in the context of todays mobile and distributed...
First book on the new generation of data warehouse architecture, DW 2.0--by the "father of the data warehouse".
Data Warehousing has been around for 20 years and has become part of the information technology infrastructure. Data warehousing originally grew in response to the corporate need for information--not...
