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 Advertising 2.0: Social Media Marketing in a Web 2.0 WorldEvery day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the... | | Hadoop: The Definitive GuideHadoop: The Definitive Guide helps you harness the power of your data. Ideal for processing large datasets, the Apache Hadoop framework is an open source implementation of the MapReduce algorithm on which Google built its empire. This comprehensive resource demonstrates how to use Hadoop to build reliable, scalable, distributed systems: programmers... | | Relativity (Routledge Classics)How better to learn the Special Theory of Relativity and the General Theory of Relativity than directly from their creator, Albert Einstein himself? In Relativity: The Special and the General Theory, Einstein describes the theories that made him famous, illuminating his case with numerous examples and a smattering of math (nothing more... |
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Smart Structures: Innovative Systems for Seismic Response ControlAn innovative concept, smart structural systems have proven to be extremely effective in absorbing damaging energy and/or counteracting potentially devastating force, thus limiting structural collapse and subsequent injury. As this technology rapidly evolves, there is an ever-increasing need for an authoritative reference that will allow those in... | | Cutting Rhythms: Shaping the Film EditCutting Rhythms is about rhythm in film editing. It begins with the question, 'What can be said about the shaping of a film's rhythm in editing beyond 'it's intuitive'?' This question leads to an in-depth study of editors' rhythmic creativity and intuition, the processes and tools editors work through to shape rhythms, and the functions of... | | |
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The Method Framework for Engineering System ArchitecturesOne of the biggest sources of pain in system development is “system integration and test.” This is frequently where projects sailing along with all-green progress reports and Earned Value Management System status summaries start to see these indicators increasingly turn to yellow and then to red. Projects that were thought to be 80... | | | | Designing Security Architecture SolutionsThe first guide to tackle security architecture at the software engineering level
Computer security has become a critical business concern, and, as such, the responsibility of all IT professionals. In this groundbreaking book, a security expert with AT&T Business's renowned Network Services organization explores system security... |
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| | Design of Linear RF Outphasing Power AmplifiersThe wireless communications revolution has been driven by a confluence of technological advances, including improvements in communications theory, very large-scale integration (VLSI) technology, and radio frequency (RF) microelectronics. The microwave power amplifier represents one of the major factors in the low-cost and low-power implementation... | | Broadband Internet: Access, Regulation and PolicyThe internet has become so widespread that such issues as access, regulation and related policies have become major factors in the economy and social fabric of societies in every part of the world. Peoples without running water are demanding access to the internet and those without it are becoming deprived citizens. This new book examines current... |
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